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Objectives
The degree program gives students the ideal mix of theory and practice, combining foundational studies in Communication and Media with focused studies in professional disciplines including Journalism and Public Relations to give graduates a career edge. It also allows students to pursue focused studies in the fields of Corporate Communication and Media and Advertising. The degree allows for a range of combinations of these studies, with students able to select a package which will give then the best of both worlds; excellent career prospects and a stimulating course of study.
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Practical experience
Work Experience & Internships Some students without practical workplace experience, or with workplace experience in a field different from their studies, choose to undertake an internship as part of their degree. This intensely practical professional development approach fosters graduates who are ready, willing and able to hit the ground running and make an immediate impact in the workplace.
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Entry requirements
Successful completion of Year 12 or equivalent, Bond College Certificate.
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Academic title
Bachelor of Communication
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Course description
Professional Outcomes
Students are immersed in a range of professional experiences to give them a taste for the media careers to which they are aspiring. At the same time a sound theoretical framework underpins the studies so that students enter the communication and media industries understanding how to perform professional tasks and also knowing why such tasks are important to their work.
Accreditation
The Bachelor of Communication (Public Relations) degree is accredited by the Public Relations Institute of Australia (PRIA).
Attendance
International Students: Students must undertake four subjects per semester (equivalent to 40 credit points) to fulfil student visa requirements.
Domestic Students: Most Students undertake four subjects per semester (equivalent to 40 credit points). You may, however, enrol in fewer subjects (equivalent to 30 credit points) and extend your degree over a longer period.
Bond's Teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.
Combined Degrees
Students can combine this degree with any other undergraduate degree at Bond (except Medicine) to suit their professional and personal interests. Bond's three-semester academic year allows students to complete two degrees in the same time it would take to complete just one degree at other universities (dependant upon degree combination).
Program Structure
Core Subjects (4)
Every Bachelor degree student at Bond is required to complete at least one subject from each of the following four discipline clusters
Communication (1)
* CORE11-100 Communication Skills
* CORE11-101 Public Speaking: Presentation Skills for Leaders
Outcomes: To communicate effectively in writing, speaking and visual; to understand the nature of communication processes and sources of difficulty in communication.
Information Technology (1)
* CORE11-110 Information Technology 1
* CORE11-111 Business Applications of IT
Outcomes: To work effectively with contemporary information technology; to evaluate critically the current and future role of computing technology in the storage, retrieval and processing of information.
Values (1)
* CORE11-120 Cultural and Ethical Values
* CORE11-120 Contemporary Issues in Law and Society
Outcomes: To appreciate the foundation of moral, ethical and social theories and their relevance to issues of public concern and debate; to use theoretical ideas in formulating arguments about how particular issues should be resolved.
Organisations (1)
* CORE11-130 Strategic Management
* CORE11-131 Entrepreneurship
Outcomes: To appreciate the natural, dynamic and strategic positioning of organisations within their environments; to appreciate the nature of effective work in groups.
Communication Major (6)
Students must complete:
* COMN12-213 Communication Research
* COMN11-101 Human Communication
* COMN12-203 Mass Media
And three (3) subjects from the following:
* JOUR11-101 The Australian Media
* COMN12-205 Interpersonal Communication
* COMN12-302 Digital Media and Society
* COMN13-306 Organisational Communication and Leadership
* PUBR11-100 Public Relations Practice and Event Management
* JOUR11-100 Writing for News Media
Specialist major (6 or 12)
Six (6) or twelve (12) subjects (one or two majors, where possible) from within the following specialist areas:
* Advertising
* Communication Studies
* Corporate Communication
* Film and Television
* Journalism
* Media Studies
* Public Relations (PRIA Accredited)
Electives (8)
Up to eight (8) elective subjects of which at least four (4) must come from the H&SS list of undergraduate subjects.
