Course description
About Professional Communication
This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within a corporation communication or public affairs contexts. Public relations is fundamental to modern management practice. It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector. Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context.
Career Opportunities
Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison.
Program Structure
The program consists of 24 courses/144 units of credit, comprised of at least 8 and no more than 10 Level 1 courses.
Program Structure
The program consists of 24 courses/144 units of credit, compries of at least 8 an no more than 10 level 1 courses.
Core plan - Public Relations (6 Courses)
Course Code Course Name
COMM11108 Communication and Democracy in Australia
COMM11110 Introduction to Public Relations
COMM12018 Advanced Public Relations
COMM12025 Organisational Communication
FAHE13004 The Global Future
JOUR19024 Public Relations & the Media
Core plan - Communication Practice (6 courses)
Course Code Course Name
COMM11007 Media Writing
COMM12030 Desktop Publishing
COMM12116 Contemporary Photomedia
COMM12119 Speech and Script
FAHE12001 Communication in the Digital Age
JOUR12010 Feature Writing
plus 1 specialisation
*Journalism
*Media Production
*Creative Communities
* Marketing or
* Human Resource Management.
Students should choose 1 specialisation.
Journalism (6 Courses)
Course Code Course Name
COMM12016 Media Industries
COMM12022 Technology, Communication and Culture
JOUR11006 News Writing and Reporting
LAWS12024 Media Law
WRIT19015 Creative Writing I
Media Production (6 courses)
Course Code Course Name
COMM12117 New Media Arts
DGTL11004 Digital Design and Communication
DGTL13003 Advanced Media Production
MMST11002 Web Design
MMST11003 Design Perspectives
MMST11009 Digital Video and Audio
Creative Communities
Creative Communities specialisation with any 6 courses from Bachelor of Creative Enterprise.
Marketing
Course Code Course Name
Level 1
MRKT11028 Interactive and Internet Marketing
MRKT11029 Marketing
Advanced (4 of the following)
MRKT19030 Promotions Management
MRKT19031 Consumer Behaviour
MRKT19034 Entrepreneurship, Innovation and New Ventures
MRKT19036 Marketing of Service Products
MRKT19037 International Marketing
MRKT19038 Marketing Research
MRKT19040 Marketing Plans
MRKT19049 Customer Relationship Marketing
MRKT19050 Introduction to Retailing
MGMT19114 Strategic Management
Human Resource Management
Course Code Course Name
Level 1
HRMT11010 Organisational Behaviour
HRMT11011 Human Resources in Organisations
Advanced (4 of the following)
HRMT19012 Performance Management
HRMT19013 Human Resource Development
HRMT19014 Human Resources Planning, Recruitment & Selection
HRMT19020 Managing Organisational Change
HRMT19021 Principles of Employment Relations
NOTE: These areas are indicative only. It may be possible to customise a specialisation area of study for individuals or a group of students at the discretion of the Program Coordinator.
plus 4 general electives and 2 Industry Placements
Maximum number of Level 1 courses permitted is 10.
Study schedule
The following schedule is designed for full-time students who usually enrol in 4 courses per term or 24 units of credit. Part-time students should therefore modify this schedule to suit their own needs. The normal study load for part-time students is 2 courses per term or 12 units of credit per term.
