The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA). Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Arts (Professional Communication).
Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicants previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.
Graduate Diploma of Public Relations (International Students)
Off campus studies
International students can only undertake off-campus study while living overseas. Due to visa regulations, off-campus units are not available to international students studying in Australia, unless it is in addition to their full-time on-campus study mode.
Fees and charges
Fee paying place - International (IFP)
A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.
Equivalent Full Time Student Load (EFTSL)
EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
* The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2009, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2009 can be viewed at http://www.deakin.edu.au/current-students/handbooks2009/search.php.
Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.
This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.
Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.
To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:
* 4 credit points of Public Relations units selected from the specified list below; and
* 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines
Media and Communication
See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.
Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.
The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.
It is strongly recommended that students take ALR731 in their initial year of enrolment.
ALJ724 Law Media and Communication
ALR704 Public Relations Management
ALR706 Electronic and Internet Public Relations
ALR731 Public Relations Theory and Practice
ALR733 Advertising Theory and Practice
ALR782 Public Affairs and Opinion Formation *
ALR700 Public Relations Campaigns
ALR701 Public Relations Writing and Tactics
ALR710 Marketing Communication
ALR715 New Ventures in Creative Enterprise
ALR718 New Activism, Communication and Citizenship
ALR732 Research Methods for Contemporary Society
Trimester 1 or trimester 3
AIP740 Public Policy Analysis
* This unit is offered in the wholly online teaching mode only - there will be no face-to-face teaching
Admission requirements - general
Deakin University offers admission to postgraduate courses through a number of Admission categories.
In all categories of admission, selection is based primarily on academic merit as indicated by an applicants previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.
Advanced standing - general
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for advanced standing. You will need to provide your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your advanced standing.
Your advanced standing is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Advanced Standing System which outlines the credit that may be granted towards a Deakin University degree.
How to apply
* Applicant Portal: Use our online application system to submit and track your application now.
* Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office.
* Apply through a Deakin representative: Take your application form to your preferred agent for assistance.
Tracking your application:
If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.
* If you applied online, log back into the Applicant Portal using your username and password.
* If you applied through a Deakin representative please contact your representative.
* If you applied through a Deakin International office please contact that office.
Graduate Certificate of Public Relations (A543)