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Advanced Diploma of Business (Public Relations)

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  • Objectives
    The Certificate IV in Business (Public Relations) will equip you with comprehensive skills and knowledge to enter the public relations sector and related industries. The Advanced Diploma of Business (Public Relations) will enable you to enter the same industries at a more senior level. The Certificate IV in Business (Public Relations) covers event and project management, writing, editing, marketing, computer skills, media communication, multimedia and public relations campaigns. Certificate IV in Business (Public Relations) students will be prepared to gain employment in positions including publicity officer, public relations officer and local government administrative/information officer. The Advanced Diploma of Business (Public Relations) covers the development of advanced writing for public relations, speaking in public, project management, fundraising, marketing, consumer behaviour, management strategies, business and finance, and career planning. With relevant industry experience, Advanced Diploma of Business (Public Relations) students will be equipped for employment as an events coordinator, public affairs officer or community development officer.
  • Entry requirements
    For non Year 12 applicants, the Certificate IV in Business (Public Relations) and the Advanced Diploma of Business (Public Relations) requires applicants to be at least 18 years of age and to have been out of full-time study for at least 12 months. There are no minimum tertiary entrance requirements for current Year 12 applicants. You will be expected to have suitable language, literacy and numeracy skills needed to undertake your course of choice.
  • Academic Title
    Advanced Diploma of Business (Public Relations)
  • Course description
    Modules / Units of Competency
    There are a number of Modules / Units of Competency that form the Advanced Diploma of Business (Public Relations). The Modules / Units of Competency and hours listed below are included in the current Gordon course structure and are subject to change.
    Title     Approx. Hours

    Certificate IV in Business (Public Relations) – Year 1
    Write Persuasive Copy     40
    Analyse Consumer Behaviour for Specific Markets     60
    Conduct Market Research     80
    Promote the Business     50
    Write Presentation Material     20
    Write Content and/or Copy     50
    Make Presentations     35
    Use Advanced Features of Computer Applications     40
    Create Webpages with Multimedia     50
    Manage Projects     60
    Develop and Apply Knowledge of Public Relations Industry     100
    Journalism Skills and the Media Industry     68
    Advanced Diploma of Business (Public Relations) – Year 2
    Write Complex Documents     50
    Ensure Team Effectiveness     60
    Manage Budgets and Financial Plans     60
    Develop Risk Management Strategy     60
    Manage Research Activities     75
    Obtain Sponsorship     80
    Develop and Apply Industry Knowledge     15
    Apply Principles of Visual Design and Communication to the Development of Multimedia Product     40
    Follow Health, Safety and Security Procedures     15
    Address Legal and Administrative Requirements     50
    Coordinate Research and Analysis     40
    Apply Government Systems     60
    Manage Organisational Communication Strategies     25
    Secure Financial Resources to Support the Organisation     20
    Develop Strategic PR Writing     50
    Manage a Major Project     35
    Use Complex Workplace Communication Strategies     50
    The Certificate IV and Advanced Diploma of Business (Public Relations) are fast-tracked into five terms and is offered full-time or part-time. Classroom attendance starts in February each year but there may be an additional mid-year intake. Classroom attendance is approximately 30 hours per week.

    Links and options exist between various levels of study. Accredited pathways exist enabling students to move between courses within the Gordon and to other higher education institutions.

    Advanced Diploma of Business (Public Relations)

        * Marketing manager
        * Press secretary

    Bachelor of Arts or Bachelor of Marketing
    Recognition of Prior Learning

    Recognition of prior learning (RPL) may be given for skills and knowledge gained through previous study or other relevant experience. For further information refer to the RPL brochure that can be found under Downloads & Forms.
    Gordon Institute Support Services

    The Gordon offers a range of support services to assist prospective students with course, career or fee advice. For enrolled students, the Gordon provides general education support, counselling and careers advisors, disability support services and an Indigenous Education Unit. The Gordon also offers an on-campus Student Residence for students living away from home. If you need assistance in any of these aspects please let a Gordon staff member know so that we can arrange assistance where appropriate.

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