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Bachelor of Professional Communication - Online - on campus

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  • Objectives
    This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within corporate communication or public affairs contexts. Public relations is fundamental to modern management practice. It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector. Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context.
  • Entry requirements
    Domestic - Prerequisites: nil; Recommended study - English (4, SA)
  • Academic Title
    Bachelor of Professional Communication
  • Course description

    About Professional Communication

    This degree aims to produce graduates who can communicate effectively within an organisational environment, specifically within a corporation communication or public affairs contexts. Public relations is fundamental to modern management practice. It is as relative to community, non-profit, and government sectors as it is to the corporate and private sector. Organisations depend on public relations professionals to devise and implement strategies for effective creation and maintenance of an appropriate public profile, employee relations, reputation and crisis management. This three year degree is designed so that graduates will be able to write, analyse, research and evaluate results within a public relations context.

    Career Opportunities

    Public relations consultant, communications officer, event manager, media and marketing officer, promotions and publicity officer, management consultant, promotional writer/editor, speechwriter, professional communicator, community relations, media liaison.

    Program Structure

    The program consists of 24 courses/144 units of credit, comprised of at least 8 and no more than 10 Level 1 courses.

    Program Structure

    The program consists of 24 courses/144 units of credit, compries of at least 8 an no more than 10 level 1 courses.

    Core plan - Public Relations (6 Courses)
    Course Code     Course Name
    COMM11108     Communication and Democracy in Australia
    COMM11110     Introduction to Public Relations
    COMM12018     Advanced Public Relations
    COMM12025     Organisational Communication
    FAHE13004       The Global Future
    JOUR19024       Public Relations & the Media

    Core plan - Communication Practice (6 courses)
    Course Code     Course Name
    COMM11007     Media Writing
    COMM12030     Desktop Publishing
    COMM12116     Contemporary Photomedia
    COMM12119     Speech and Script
    FAHE12001       Communication in the Digital Age
    JOUR12010       Feature Writing
    plus 1 specialisation

        *Journalism
        *Media Production
        *Creative Communities
        * Marketing or
        * Human Resource Management.

    Students should choose 1 specialisation.
    Journalism (6 Courses)
    Course Code     Course Name
    COMM12016     Media Industries
    COMM12022     Technology, Communication and Culture
    JOUR11006       News Writing and Reporting
    LAWS12024      Media Law
    WRIT19015     Creative Writing I

    Media Production (6 courses)
    Course Code     Course Name
    COMM12117    New Media Arts
    DGTL11004      Digital Design and Communication
    DGTL13003      Advanced Media Production
    MMST11002     Web Design
    MMST11003     Design Perspectives
    MMST11009     Digital Video and Audio
        
    Creative Communities
    Creative Communities specialisation with any 6 courses from Bachelor of Creative Enterprise.

    Marketing
    Course Code     Course Name
    Level 1
    MRKT11028     Interactive and Internet Marketing
    MRKT11029     Marketing

    Advanced (4 of the following)
    MRKT19030     Promotions Management
    MRKT19031     Consumer Behaviour
    MRKT19034     Entrepreneurship, Innovation and New Ventures
    MRKT19036     Marketing of Service Products
    MRKT19037     International Marketing
    MRKT19038     Marketing Research
    MRKT19040     Marketing Plans
    MRKT19049     Customer Relationship Marketing
    MRKT19050     Introduction to Retailing
    MGMT19114     Strategic Management

    Human Resource Management
    Course Code     Course Name
    Level 1
    HRMT11010     Organisational Behaviour
    HRMT11011     Human Resources in Organisations
    Advanced (4 of the following)
    HRMT19012     Performance Management
    HRMT19013     Human Resource Development
    HRMT19014     Human Resources Planning, Recruitment & Selection
    HRMT19020     Managing Organisational Change
    HRMT19021     Principles of Employment Relations

    NOTE: These areas are indicative only.  It may be possible to customise a specialisation area of study for individuals or a group of students at the discretion of the Program Coordinator.
    plus 4 general electives and 2 Industry Placements
    Maximum number of Level 1 courses permitted is 10.

    Study schedule

    The following schedule is designed for full-time students who usually enrol in 4 courses per term or 24 units of credit.  Part-time students should therefore modify this schedule to suit their own needs.  The normal study load for part-time students is 2 courses per term or 12 units of credit per term.

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