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Certificate IV in Business (Marketing)

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  • Objectives
    The Certificate IV in Business (Marketing), Diploma in Business (Marketing) and the Advanced Diploma in Business (Marketing) will equip you with comprehensive skills and knowledge to start a career in marketing. The Certificate IV in Business (Marketing) is designed to give you an overall introduction to business, with an emphasis on marketing. Not only are the essential marketing competencies covered, but you will also be introduced to a broad range of important business skills. Major areas of study include technology, marketing principles, policies and procedures, organisational development including team oriented leadership, information management, communication, business/financial procedures and applications including commercial, contract and marketing law.
  • Entry requirements
    Full-time non Year 12 applicants applying through VTAC must be at least 18 and have been out of full time study for at least 12 months. You may also be required to attend an interview.
  • Academic Title
    Certificate IV in Business (Marketing)
  • Course description
    Modules / Units of Competency
    There are a number of Modules / Units of Competency that form the Certificate IV in Business (Marketing). The Modules / Units of Competency and hours listed below are included in the current Gordon course structure and are subject to change.
    Title     Approx. Hours

    Certificate IV in Business (Marketing) - Year 1
    Develop Product Knowledge     30
    Identify Sales Prospects     25
    Present a Sales Solution     60
    Secure Prospect Commitment     20
    Self-manage Sales Performance     40
    Contribute to Personal Skill Development and Learning     30
    Produce Business Documents     80
    Maintain Workplace Safety     40
    Create and Use Databases     20
    Implement and Monitor Marketing Activities     40
    Interpret and Solve Numerical Problems – Basic     20
    Coordinate Merchandising Presentation     36
    Research the Market     60
    Identify Marketing Opportunities     60
    Analyse Consumer Behaviour for Specific Markets     60
    Make a Presentation     30
    Develop Work Priorities     30
    Develop Teams and Individuals     30
    Coordinate Implementation of Customer Service Strategies     40
    Establish Business and Legal Requirements     50
    Prepare Financial Forecasts and Projections     70
    Lead a Sales Team     60
    The course can be studied full-time in two years or part-time over a longer period. You will study the Certificate IV in Business (Marketing) in the first year and then the Diploma and Advanced Diploma the following year. Full time students can expect approximately 22 hours of class attendance each week and part-time students can expect a maximum of eight hours (two nights) of class attendance each week. Student intakes are generally in February.

    Selection Criteria
    Preference for acceptance into the Business (Marketing) courses will come into effect if there are more applications than course vacancies. Preference will then be given to current Gordon Institute students who have completed Certificate II in Retail Operations, applicants who have successfully completed VCE and applicants who demonstrate an interest in the marketing industry.

    Links and options exist between various levels of study. Accredited pathways exist enabling students to move between courses within the Gordon and to other higher education institutions.

    Certificate IV in Business (Marketing)

        * Sales representative
        * Office sales assistant
        * Marketing assistant
        * Trainee account manager

    Diploma of Business (Marketing)
    Recognition of Prior Learning

    Recognition of prior learning (RPL) may be given for skills and knowledge gained through previous study or other relevant experience. For further information refer to the RPL brochure that can be found under Downloads & Forms.
    Gordon Institute Support Services

    The Gordon offers a range of support services to assist prospective students with course, career or fee advice. For enrolled students, the Gordon provides general education support, counselling and careers advisors, disability support services and an Indigenous Education Unit. The Gordon also offers an on-campus Student Residence for students living away from home. If you need assistance in any of these aspects please let a Gordon staff member know so that we can arrange assistance where appropriate.

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