Comments about Certificate IV in Business (Marketing) - On Campus - Geelong - Victoria
The Certificate IV in Business (Marketing), Diploma in Business (Marketing) and the Advanced Diploma in Business (Marketing) will equip you with comprehensive skills and knowledge to start a career in marketing. The Certificate IV in Business (Marketing) is designed to give you an overall introduction to business, with an emphasis on marketing. Not only are the essential marketing competencies covered, but you will also be introduced to a broad range of important business skills. Major areas of study include technology, marketing principles, policies and procedures, organisational development including team oriented leadership, information management, communication, business/financial procedures and applications including commercial, contract and marketing law.
Full-time non Year 12 applicants applying through VTAC must be at least 18 and have been out of full time study for at least 12 months. You may also be required to attend an interview.
Certificate IV in Business (Marketing)
Modules / Units of Competency
There are a number of Modules / Units of Competency that form the Certificate IV in Business (Marketing). The Modules / Units of Competency and hours listed below are included in the current Gordon course structure and are subject to change.
Title Approx. Hours
Certificate IV in Business (Marketing) - Year 1
Develop Product Knowledge 30
Identify Sales Prospects 25
Present a Sales Solution 60
Secure Prospect Commitment 20
Self-manage Sales Performance 40
Contribute to Personal Skill Development and Learning 30
Produce Business Documents 80
Maintain Workplace Safety 40
Create and Use Databases 20
Implement and Monitor Marketing Activities 40
Interpret and Solve Numerical Problems – Basic 20
Coordinate Merchandising Presentation 36
Research the Market 60
Identify Marketing Opportunities 60
Analyse Consumer Behaviour for Specific Markets 60
Make a Presentation 30
Develop Work Priorities 30
Develop Teams and Individuals 30
Coordinate Implementation of Customer Service Strategies 40
Establish Business and Legal Requirements 50
Prepare Financial Forecasts and Projections 70
Lead a Sales Team 60
The course can be studied full-time in two years or part-time over a longer period. You will study the Certificate IV in Business (Marketing) in the first year and then the Diploma and Advanced Diploma the following year. Full time students can expect approximately 22 hours of class attendance each week and part-time students can expect a maximum of eight hours (two nights) of class attendance each week. Student intakes are generally in February.
Preference for acceptance into the Business (Marketing) courses will come into effect if there are more applications than course vacancies. Preference will then be given to current Gordon Institute students who have completed Certificate II in Retail Operations, applicants who have successfully completed VCE and applicants who demonstrate an interest in the marketing industry.
Links and options exist between various levels of study. Accredited pathways exist enabling students to move between courses within the Gordon and to other higher education institutions.
Certificate IV in Business (Marketing)
* Sales representative
* Office sales assistant
* Marketing assistant
* Trainee account manager
Diploma of Business (Marketing)
Recognition of Prior Learning
Recognition of prior learning (RPL) may be given for skills and knowledge gained through previous study or other relevant experience. For further information refer to the RPL brochure that can be found under Downloads & Forms.
Gordon Institute Support Services
The Gordon offers a range of support services to assist prospective students with course, career or fee advice. For enrolled students, the Gordon provides general education support, counselling and careers advisors, disability support services and an Indigenous Education Unit. The Gordon also offers an on-campus Student Residence for students living away from home. If you need assistance in any of these aspects please let a Gordon staff member know so that we can arrange assistance where appropriate.