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Diploma of Arts (Graphic Arts)

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  • Objectives
    This course is undergoing change during 2008/2009. Please call or check the Chisholm website for further information. This course is highly regarded by the Graphic Design Industry with a large proportion of graduates entering employment on the completion of the Diploma. It focuses on working within the parameters of a design brief from developing concepts, exploring techniques, drafting visuals, preparing camera ready artwork to the presentation of final draft solutions.
  • Entry requirements
    Year 12 (VCE)
  • Academic Title
    Diploma of Arts (Graphic Arts)
  • Course description
    COURSE OUTLINE
    This course is undergoing change during 2008/2009. Please call or check the Chisholm
    website for further information.

    This course is highly regarded by the Graphic Design Industry with a large proportion of graduates entering employment on the completion of the Diploma. It focuses on working within the parameters of a design brief from developing concepts, exploring techniques, drafting visuals, preparing camera ready artwork to the presentation of final draft solutions.
    The course enables students to develop technical and creative capabilities in the process of producing a portfolio of quality artwork. It utilises state of the art computer equipment in fully equipped studios comprising Apple Macintosh computers, scanners, printers and digital cameras. All software is of industry standards and includes Quark Express, Adobe Photoshop, Illustrator and Indesign. All staff have industry experience and the course is monitored by an industry based advisory group to ensure a constant link with current industry practice.

    CAMPUS
    Dandenong

    STUDY MODE
    Full-time: 2 years.

    DURATION
    1st Year: 900 hours 2nd Year: 576 hours
    Part Time: Completion depends on subjects offered and undertaken.

    COMMENCEMENT DATES
    February

    ENTRANCE REQUIREMENTS
    Year 12 (VCE) or Mature Age Entry

    SELECTION CRITERIA
    Folio Presentation & Interview.
    Full-time applicants refer to the Special Requirements Section of the VTAC guide.

    APPLICATION PROCEDURE
    Full-time - VTAC
    Part-time - Contact Institute
    Apply for an interview in October by telephoning 9212 5250 (Dandenong Campus). Interviews take place during November & December for admission into the following year's course.

    COSTS
    Tuition and Amenities fees will be advised closer to enrolment.
    Student Service Levy - This fee varies depending on the course and is used to provide extra-ordinary materials and for the promotion of students work through public exhibitions, that showcase students to industry.
    Kit Fee - This varies depending on the nature of the course, but is identified as the personal equipment required to produce work in an ongoing way i.e. brushes, paints, pencils, etc.

    TEACHING METHODS
    Supervised classroom delivery, lectures, self-paced learning, supervised practical components, practical placement, field trips and an interstate study tour.

    STUDY AREAS

    First Year

    Finished Art Level 1 & 2
    Drawing
    Design Principles & Elements
    Computer Aided Design
    Life Drawing
    Technical Illustration
    Typography Level 1
    Drawing for Illustration
    Design Process Level 1
    Electronic Design Level 1
    Repro Prepress Level 1
    Photography
    Contemporary Art & Design
    Focus on Industry
    OHS/Business Practice/Presenting Information

    Second Year
    Finished Art Level 3
    Commercial Product Illustration
    Repro Prepress Level 2
    Typography Level 2
    Technical Color Applications
    Extended Practical Placement
    Design for New Media Research Projects

    FIRST YEAR MODULES
    Finished Art Level 1: 80 hrs
    The purpose of this module is to provide participants with the skills, knowledge and understanding of design using appropriate software to produce print ready commercial artwork.

    Finished Art Level 2: 80 hrs
    Finished Art Level 2 follows on from Finished Art Level 1 and equips students with the skills and knowledge required to produce finished art from a designer's brief or rough to a set deadline and within budget.

    Drawing – (48 hrs)
    This area of study exposes students to a wide range of drawing equipment and drawing surfaces to produce sketches/concepts to finished drawings from observation and researched topics.

    Drawing for Illustration: 48 hrs
    Follows on from the drawing module and builds on the skills covered to give students a comprehensive range of techniques and knowledge in the illustration field.

    Life Drawing: 32 hrs
    Students will experience a range of drawing methods and a range of materials to draw the human figure from observation within specified posse times translating structure, proportions.

    Design Principles and Elements: 48hrs
    The purpose of this module is to provide participants with the skills, knowledge and attitudes required to resolve visual communication problems through the application of design principles and elements.

    Computer Aided Design: 32 hrs
    This subject area links closely with design principles and elements and gives students the skills and knowledge to undertake Basic computer operations using current industry software and hardware applications.

    Technical Illustration: 80 hrs
    Students will be able to produce technical computer illustrations in response to set design briefs using a range of methods and techniques capable of electronic reproduction for print.

    Typography Level 1: 80 hrs
    Covers all aspects of typography experimenting with type forms and the design manipulation of letters, integration of color into type, identify technical problems, select type for readability and fit into set grid spaces allocated to conform to a design brief.

    Design Process Level : 48 hrs
    Requires students to conceptualise source and develop designs and imagery by applying creative, problem solving approaches and using both manual visuals through to finished computer generated artwork.

    Electronic Design Level 1: 48 hrs
    This module uses industry based software for the creation and manipulation of images and illustration within set assignments.

    Reprographics and Prepress Level 1: 128 hrs
    Students will gain the knowledge using industry standard software and hardware to be able to prepare designs and finished artwork for print. Students will also gain an understanding of commercial printing methods, the role and function of a film house and paper supplies.

    Photography: 48 hrs
    This area of study enables students to explore the current industry trends and developments within photography, especially digital. Advanced skills in the application and use within the graphic industry will be covered and this subject is directly linked and used within the course.

    Focus on Industry: 16 hrs
    Identifies careers and pathways in the Graphics industry through research, industry excursions, work placement and visiting industry specialist guest speakers.

    Contemporary Art & Design: 32 hrs
    The purpose of this module is to provide participants with the skills, knowledge and attitudes required to analyse contemporary art and/or design movements/directions including public art, hybrid art, multimedia and computer generated art.

    Presenting Information: 20 hrs
    The purpose of this module is to give students a knowledge and understanding of how to present information within the graphics industry from oral and written presentations/briefings/demonstrations and instructing.

    Occupational Health & Safety: 16 hrs
    This subject covers all current industry standards and requirements in the graphic art workforce and environment.

    Business Practice: 16 hrs
    The purpose of this module is to provide participants with the skills, knowledge and attitudes required to start or run a small business relevant to the art/design industry.

    Presenting Information: 20 hrs
    Gives students the basic knowledge required to start and run a business relevant to the graphics industry – how to establish a business plan, set goals and time management strategies, marketing and promotional procedures.

    SECOND YEAR MODULES

    Finished Art Level 3: 80 hrs
    Finished art level 3 continues on from finished art 1 & 2. This module gives students a thorough understanding using a high level of skills and software knowledge to produce artwork to a finished stage. Students will be able to identify key requirements of a design brief and research relevant information to create a final design concept.

    Commercial Product Illustration: 62 hrs
    This area covers an extensive range of illustration techniques combined with various materials and surfaces to enable students to create manual illustrations capable of being electronically reproduced for commercial purposes to meet a design brief.

    Reprographics and Prepress Level 2: 128 hrs
    This subject covers an in depth knowledge of how to prepare designed artwork for printing, assemble layout materials, prepare an image for scanning and modify images for placement. Set up and produce postscript separations for prepress digital color reproduction techniques and digital print processes.

    Typography Level 2: 80 hrs
    Typography level 2 enables students to respond to complex design briefs with typographic solutions, experiment with type and the manipulation of existing forms using a range of manual and electronic solutions. Maintain type software and files to eliminate conflicts and understand correct font management.

    Technical Color Applications: 62 hrs
    Students will gain an understanding on how to prepare finished art for electronic reproduction using four color film proofing; PMS color matching, coated and uncoated colors.

    Extended Practical Placement: 164 hrs
    Students will experience working in an assisted capacity in the graphics industry with real industry briefs to meet the expectations of the employer for the completion of workplace briefs and projects.

    Design for New Media
    Gain knowledge of 3D software to produce and render photo-realistic 3D images incorporating surface textures and backgrounds. Create 2D & 3D images using vector based software for multimedia productions and displays.

    Research Project
    Gives students the opportunity to develop their own solutions to an individual research project chosen by them – either in a multimedia or 2D electronic design form.
    • Design for Interactive media.
    • 3D Imaging and animation.
    • Electronic design, 2D design.

    ASSESSMENT
    1ST Year Assessment
    As assignments are completed the staff will assess the result - based on the quality of the work, the back up, the solution and the presentation. At the completion of the semester, all of the completed work will be re-presented for a final assessment. Successful completion of each subject will depend upon an overall assessment of the folio submitted. All assignments must be completed.

    2nd Year Assessment
    Throughout the year work will be discussed as each assignment is completed, but final assessment will be made on the professional quality of work submitted, upon completion of the years work and reviewed by industry representatives at the final annual exhibition held at an established exhibition centre.

    FEATURES
    Graphic Arts links its delivery very closely to industry operations through its project based format and extended work placement. Design studios are equipped with high end MacIntosh systems and printing capabilities. Presentation to industry is done at the second year level through a city based exhibition, which is evaluated by the industry and is where offers for employment often occur. This course has a very high rate of employment on completion of the program.

    CAREER OPPORTUNITIES
    There is a very high rate of employment for graduates with options in: graphic arts industry, advertising agencies, design studios, publishing companies, retail organisations, television, film and animation.

    FURTHER STUDY
    Related University degree courses.

    RECOGNITION OF PRIOR QUALIFICATION AND EXPERIENCE
    Where applicants can show evidence of prior qualification or experience in a related field, they may apply for RPL (Recognition of Prior Learning) or credit transfer consideration.
    There is an opportunity to apply for recognition to be given for:
    • Previous study
    • Knowledge
    • And/or skills resulting from work or life experience relevant to the course

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