The Certificate IV in Business (Marketing), Diploma of Business (Marketing) and the Advanced Diploma in Business (Marketing) will equip you with comprehensive skills and knowledge to start a career in marketing. Certificate IV in Business (Marketing) is designed to give you an overall introduction to business, with an emphasis on marketing. Not only are the essential marketing competencies covered, but you will also be introduced to a broad range of important business skills. The Diploma of Business (Marketing) is designed to provide you with a sound knowledge of sales, marketing and basic management. This course teaches you to effectively carry out various functions of middle management. The Advanced Diploma of Business (Marketing) provides detailed and specific training in marketing. You study product management, marketing management and sales management roles. Major areas of study include technology, marketing principles, policies and procedures, organisational development including team oriented leadership, information management, communication, business/financial procedures and applications including commercial, contract and marketing law. During your second year of studies you have the opportunity to work with local businesses to prepare their submission for the Geelong Business Excellence Awards.