Graduate Certificate of Business (Marketing)

Image gallery

Edith Cowan University Mount Lawley Campus

Comments about Graduate Certificate of Business (Marketing) - On Campus - Perth - WESTERN AUSTRALIA - Western Australia

• Objectives
  Designed for business practitioners who wish to further their knowledge and understanding of marketing. This course is relevant to those seeking an introductory exposure to the subject area or to those with experience in sales and/or marketing roles but without formal degree qualifications to acquire an academic grounding in the marketing discipline to support their work place roles. The course aims to provide a balance between theory and practice. Participants are exposed to case study material in each area and through seminars, discussions and assigned project work.
• Entry requirements
  Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
• Academic title
  Graduate Certificate of Business (Marketing)
• Course description
  Related careers
  Marketing Manager/Executive, Sales Manager/Executive, Business Development Officer, Marketing & Management Consultant, Customer Relationship Manager, Distribution Channel Coordinator, Product & Brand Manager, Advertising Manager/Executive, Public Relations & Publicity Coordinator, Promotions Officer/Coordinator, Media Liaison Co-ordinator, Advertising Account Executive, Marketing Researcher, Events Manager, Corporate Communications Manager, Social & not-for-profit Marketing Officer, Retail Manager
  
  This course is not available for on-campus study by students on an International student visa.
  
  This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
  
  The Graduate Certificate of Business (Marketing) comprises of 60 credit points (4 units).
  
  Unit            Description                                         Points
  MKT5100    Marketing Principles and Practices         15
  MKT5706    Consumer Behaviour                             15
  MKT5707    Promotional Marketing                          15
  MKT5709    Services Marketing                                15

Other programs related to marketing