Course description
Related careers
Marketing Manager/Executive, Sales Manager/Executive, Business Development Officer, Marketing & Management Consultant, Customer Relationship Manager, Distribution Channel Coordinator, Product & Brand Manager, Advertising Manager/Executive, Public Relations & Publicity Coordinator, Promotions Officer/Coordinator, Media Liaison Co-ordinator, Advertising Account Executive, Marketing Researcher, Events Manager, Corporate Communications Manager, Social & not-for-profit Marketing Officer, Retail Manager
This course is not available for on-campus study by students on an International student visa.
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Graduate Certificate of Business (Marketing) comprises of 60 credit points (4 units).
Unit Description Points
MKT5100 Marketing Principles and Practices 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15