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Master of Professional Marketing - Online - on campus

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  • Objectives
    Provides the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units. Students gain knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field.
  • Entry requirements
    Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
  • Academic Title
    Master of Professional Marketing
  • Course description
    Related careers
    Marketing Coordinator, Marketing Manager, Advertising Executive, Sales Executive

    This course is available for on-campus study by students with an International student visa
    This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

    The Master of Professional Marketing requires a total of 180 credit points (12 units).

    The course consists of eight (8) core units plus four (4) elective units.

    Unit prerequisites are not required in this course.

    Unit          Description                                         Points
    Eight (8) core units:

    MKT5100    Marketing Principles and Practices        15
    MKT5706    Consumer Behaviour                             15
    MKT5707    Promotional Marketing                          15
    MKT5709    Services Marketing                                15
    MKT5130    Marketing Research                              15
    LAW5221    Trade Practices and Marketing Law     15
    MKT5215    Marketing Strategy                               15
    MKT5700    Current Issues in Marketing A              15

    PLUS any 4 of the following:
    MKT5600    Selling and Sales Management            15
    MKT5708    International Marketing                       15
    MKT5713    Supply and Distribution                        15
    MKT5714    Retailing                                               15
    MKT5702    Professional Communication                15
    MKT5704    Qualitative Research Methods             15
    MKT5705    Quantitative Research Methods           15
    MKT5710    Advanced Integrated Marketing Communications         15
    MKT5711    Innovation and Entrepreneurship        15
    MKT5712    Social and Not for Profit Marketing       15
    ADV4120    Advertising Management                     15
    ADV4406    Media Buying and Planning                  15
    PRN4120    Foundations of Public Relations           15
    OR any other elective from an area of interest that is approved by the Head of School (School of Marketing, Tourism and Leisure)

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