Master of Professional Marketing

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Edith Cowan University Mount Lawley Campus

Comments about Master of Professional Marketing - On Campus - Perth - WESTERN AUSTRALIA - Western Australia

• Objectives
  Provides the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units. Students gain knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field.
• Entry requirements
  Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
• Academic title
  Master of Professional Marketing
• Course description
  Related careers
  Marketing Coordinator, Marketing Manager, Advertising Executive, Sales Executive
  
  This course is available for on-campus study by students with an International student visa
  This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
  
  The Master of Professional Marketing requires a total of 180 credit points (12 units).
  
  The course consists of eight (8) core units plus four (4) elective units.
  
  Unit prerequisites are not required in this course.
  
  
  Unit          Description                                         Points
  Eight (8) core units:
  MKT5100    Marketing Principles and Practices        15
  MKT5706    Consumer Behaviour                             15
  MKT5707    Promotional Marketing                          15
  MKT5709    Services Marketing                                15
  MKT5130    Marketing Research                              15
  LAW5221    Trade Practices and Marketing Law     15
  MKT5215    Marketing Strategy                               15
  MKT5700    Current Issues in Marketing A              15
  
  PLUS any 4 of the following:
  MKT5600    Selling and Sales Management            15
  MKT5708    International Marketing                       15
  MKT5713    Supply and Distribution                        15
  MKT5714    Retailing                                               15
  MKT5702    Professional Communication                15
  MKT5704    Qualitative Research Methods             15
  MKT5705    Quantitative Research Methods           15
  MKT5710    Advanced Integrated Marketing Communications         15
  MKT5711    Innovation and Entrepreneurship        15
  MKT5712    Social and Not for Profit Marketing       15
  ADV4120    Advertising Management                     15
  ADV4406    Media Buying and Planning                  15
  PRN4120    Foundations of Public Relations           15
  OR any other elective from an area of interest that is approved by the Head of School (School of Marketing, Tourism and Leisure)
  
  

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