Provides the theoretical knowledge and practical skills needed for a stimulating career in senior marketing management within several industry specialisations. The first stage of the program provides a general overview of marketing and essential marketing core units. Students gain knowledge on cutting edge issues and prepares them with strategies to achieve a competitive advantage in their chosen field.
Bachelor degree OR equivalent prior learning including at least five years appropriate professional experience.
Master of Professional Marketing
Marketing Coordinator, Marketing Manager, Advertising Executive, Sales Executive
This course is available for on-campus study by students with an International student visa
This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.
The Master of Professional Marketing requires a total of 180 credit points (12 units).
The course consists of eight (8) core units plus four (4) elective units.
Unit prerequisites are not required in this course.
Unit Description Points
Eight (8) core units:
MKT5100 Marketing Principles and Practices 15
MKT5706 Consumer Behaviour 15
MKT5707 Promotional Marketing 15
MKT5709 Services Marketing 15
MKT5130 Marketing Research 15
LAW5221 Trade Practices and Marketing Law 15
MKT5215 Marketing Strategy 15
MKT5700 Current Issues in Marketing A 15
PLUS any 4 of the following:
MKT5600 Selling and Sales Management 15
MKT5708 International Marketing 15
MKT5713 Supply and Distribution 15
MKT5714 Retailing 15
MKT5702 Professional Communication 15
MKT5704 Qualitative Research Methods 15
MKT5705 Quantitative Research Methods 15
MKT5710 Advanced Integrated Marketing Communications 15
MKT5711 Innovation and Entrepreneurship 15
MKT5712 Social and Not for Profit Marketing 15
ADV4120 Advertising Management 15
ADV4406 Media Buying and Planning 15
PRN4120 Foundations of Public Relations 15
OR any other elective from an area of interest that is approved by the Head of School (School of Marketing, Tourism and Leisure)