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Graduate Certificate in Arts (Media and Communications)

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  • Objectives
    * Demonstrate an independent approach to knowledge that uses rigorous methods of inquiry and appropriate theories and methodologies that are applied with intellectual honesty and a respect for ethical values. * Apply critical and analytical skills and methods to the identification and resolution of problems within complex changing social contexts. * Act as informed and critically discriminating participants within the community of scholars, as citizens and in the work force. * Communicate effectively. * Commit to continuous learning. * Be proficient in the use of appropriate modern technologies, such as the computer and other information technology systems, for the acquisition, processing and interpretation of data.
  • Academic Title
    Graduate Certificate in Arts (Media and Communications)
  • Course description
    Specialisation Requirements:

        * one compulsory subject
        * three elective subjects

    Compulsory subject

    Subject     Semester     Credit Points

    100-100  Introduction to Media and Communications
    This subject offers a broad introduction to the study of Media and Communications and a solid foundation for more advanced study in years two and three. It aims to encourage students to reflect on the relevance and value of studying Media and Communi...     Semester 1, Semester 2     12.50

    Elective subjects

    Subject     Semester     Credit Points

    100-204  Media and Communications Research
    Research is a vital activity of media professionals and academics. This subject offers a critical introduction to the fundamental tools for research into media institutions, technologies, texts and audiences. Students will be introduced to the gather...     Semester 2     12.50

    100-205  Writing Journalism
    This subject teaches the craft of writing hard and soft news stories, as well as features, for newspapers and newspaper supplements and magazines. With an emphasis on news writing, students learn what news is and how (and why) news priorities and sto...     Semester 1     12.50

    100-206  Net Communications
    This subject introduces students to techniques in written communication for digital media, with a focus on publishing for the Internet and the world wide web. Students receive workshop instruction in web publishing techniques, with the aim of realisi...     Semester 1     12.50

    100-207  Asian Public Relations
    This subject provides a cultural and political map of forms of public relations practices in a range of countries across the Asia Pacific region. The subject examines the emerging role of professional bodies and regulatory agencies in the ethical pra...     Semester 2     12.50

    100-220  Marketing Communications
    This subject focuses on the development, management and control of Media and Communications marketing both locally and internationally. Topics will include advertising, sales promotion, public relations, and other elements of the communications mix. ...     Semester 2     12.50

    100-222  Understanding Australian Media
    This subject examines Australian media with an emphasis on its political nature and issues of policy, regulation, ownership, governance and local content. Students are encouraged to actively, and critically, examine their own media use. Drawing on th...     Semester 2     12.50

    166-107  Media, Politics and Society     
    This subject will not be available in 2009     12.50

    100-301  Global Media Cultures
    This subject explores global media across different cultures. Students will engage with debates on different aspects of global culture, including national cultural formations, institutional structures, media ownership, and transnational media. This s...     Semester 1     12.50

    100-302  Politics, Communication, Media
    This subject examines the changing relationship between the media and contemporary political institutions and processes. Major topics include the media's role in setting political agendas, the media's function as 'fourth estate', ...     Semester 1     12.50

    100-303  Media Futures and New Technologies
    This subject examines the pressures of technological change on contemporary media institutions and communications practices. Students will be introduced to key debates about media convergence, the relationship between technological change and media p...     Semester 2     12.50

    100-304  Media Law
    This subject introduces students to the main areas of law affecting people working in the media. These include copyright; privacy; laws restricting speech, such as defamation, censorship, and vilification; laws affecting advertisers; freedom of infor...     Semester 2     12.50

    100-312  Advanced Writing
    This subject provides students with the skills to write at an advanced journalistic level. Lectures will present students with techniques that will enhance skills in interviewing, news judgement, narrative technique, researching, framing ideas, devel...     Semester 2     12.50

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