Home > Postgraduate > Public Relations > Online - on campus > Melbourne > Graduate Diploma of Public Relations - Melbourne - Victoria

Graduate Diploma of Public Relations - Online - on campus

Speak without obligation to Deakin University Melbourne Campus at Burwood

To contact you must accept the privacy policy

Comments about Graduate Diploma of Public Relations - Online - on campus - Melbourne - Victoria

  • Objectives
    The Graduate Diploma of Public Relations is a postgraduate coursework qualification that will provide you with the ability to design and implement public relations campaigns, contribute to the management of organisations, conduct appropriate research, understand the role of public relations in contemporary society and appreciate the social, administrative, cultural and ethical implications of public relations activity. Graduates are eligible for membership of the Public Relations Institute of Australia (PRIA). Following the successful completion of the Graduate Diploma of Public Relations you can continue your studies and gain credit in Deakin's Master of Arts (Professional Communication).
  • Entry requirements
    To be eligible for admission into the Graduate Diploma of Public Relations applicants require * a bachelor degree from an approved tertiary institution; or * qualifications deemed to be equivalent.
  • Academic Title
    Graduate Diploma of Public Relations
  • Course description
    Professional recognition
    Graduates of the Graduate Diploma of Public Relations are eligible for membership of the Public Relations Institute of Australia (PRIA).

    Fees and charges
    Equivalent Full Time Student Load (EFTSL)
    EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

    Fee paying place - Domestic (DFP)
    A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
    Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

    *Indicative course fees should be used as a guide only. Deakin University assumes no responsibility for persons relying on indicative course fees to calculate the total future cost of their course. The indicative course fee is an estimate based on a typical enrolment a student may have for their first year of study in 2009 for their course. The indicative course fee is based on historical first year enrolments within the course, reflecting the discipline cluster of the units which may be studied within the course. The actual fees charged will depend on the individual units chosen. The cost of each unit can be viewed at http://www.deakin.edu.au/current-students/handbooks2009/search.php. Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and services.

    Career opportunities

    This course is designed to equip graduates with the knowledge, skills and understanding to obtain challenging positions in the expanding field of public relations.

     
    Promising career opportunities exist for public relations professionals in industry and commerce, government, community and education institutions, hospitals, health and welfare organisations, special interest groups, cultural organisations consumer affairs and public relations consultancies.

     
    Course rules
    To qualify for the Graduate Diploma of Public Relations, a student must successfully complete 8 credit points of study comprising:

        * 4 credit points of Public Relations units selected from the specified list below; and
        * 4 credit points of electives selected from the remaining Public Relations units and/or from the following disciplines

    Advertising
    Children's Literature
    Journalism
    Literary Studies
    Media and Communication
    Professional Writing
    Public Relations

     

    See Master of Arts (Writing and Literature) (A748) and Master of Communication (A747) for units available in the disciplines above.

     

    Note: Students who complete a specialisation of 4 credit points will have the specialisation indicated on their academic transcript.

    PRIA Membership

    The Graduate Diploma of Public Relations is accredited by the Public Relations Institute of Australia (PRIA). Students wishing to qualify for membership of the Public Relation Institute of Australia (PRIA) must select 6 credit points of ALR-coded units, including ALR700, ALR704, ALR731 and ALR732.


    Course structure

    It is strongly recommended that students take ALR731 in their initial year of enrolment.


    Trimester 1

    ALJ724 Law Media and Communication  

    ALR704 Public Relations Management  

    ALR706 Electronic and Internet Public Relations  

    ALR731 Public Relations Theory and Practice  

    ALR733 Advertising Theory and Practice  

    ALR782 Public Affairs and Opinion Formation  *


    Trimester 2

    ALR700 Public Relations Campaigns  

    ALR701 Public Relations Writing and Tactics  

    ALR710 Marketing Communication  

    ALR715 New Ventures in Creative Enterprise  

    ALR718 New Activism, Communication and Citizenship  

    ALR732 Research Methods for Contemporary Society  

     

    Trimester 1 or trimester 3

    AIP740 Public Policy Analysis  


    * This unit is offered in the wholly online teaching mode only - there will be no face-to-face teaching



    Admission requirements - general
    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
    For more information on the Deakin Admissions Policy visit The Guide


    Admission requirements - specific
    To be eligible for admission into the Graduate Diploma of Public Relations applicants require

     

        * a bachelor degree from an approved tertiary institution; or
        * qualifications deemed to be equivalent.


    Advanced standing - general
    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Advanced Standing System which outlines the credit that may be granted towards a Deakin University degree.


    Advanced standing - specific
    Applications for advanced standing will be considered depending on the student's prior qualifications and professional experience.

     

    The Graduate Certificate of Public Relations, the Graduate Diploma of Public Relations and the Master of Arts (Professional Communication) comprise a suite of fully articulated courses. Successful completion of the Graduate Certificate of Public Relations will lead to admission into the Graduate Diploma of Public Relations or the Master of Arts (Professional Communication) with up to 4 credit points of advanced standing. Successful completion of the Graduate Diploma of Public Relations will lead to admission into the Master of Arts (Professional Communication) with up to 8 credit points of advanced standing. For the Master degree honours students may be awarded up to 8 credit points of advanced standing.

Other programs related to Public Relations

This site uses cookies. If you continue navigating, the use of cookies is deemed to be accepted. See more  |