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M.A. Advertising and Marketing Communications

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  • Course description
    M.A. Advertising and Marketing Communications.

    Course Type: Postgraduate

    Career Path: Marketing

    Course Category: MA

    Information:

    The master of arts (MA) degree in advertising and marketing communications is intended for students interested in advertising and marketing communications, with or without academic or professional experience in the field. This degree prepares inexperienced students for a successful career in advertising and marketing communications and provides experienced students with the additional theory and application necessary to advance in their careers.

    Students entering this program with a strong educational background or a minimum of three years of relevant professional experience in this area may be eligible to waive one of the required core courses and should consult with a School of Communications academic advisor prior to registration to discuss their qualifications.

    Our degrees are theory and application based and are not intended to be production-oriented.
    Students interested in developing a creative portfolio or acquiring tactical production skills may wish to consider undergraduate course work in advertising.

    Learning Outcomes

    Successful graduates of this program will be able to:
        
    Utilize essential industry terminology, theories and principles to analyze an organization's situation from a marketing communications perspective.
        
    Determine appropriate advertising and marketing communications objectives, strategies, and tactics that anticipate consumer trends and utilize traditional and new technologies in order to accomplish an organization's marketing communications goals.
        
    Develop strategic, multi-platform marketing communication programs that challenge conventional thinking and foster breakthrough advertising and marketing communication strategies.
        
    Evaluate the effectiveness of a marketing communications plan to accomplish an organization's goals.
        
    Distinguish the influences of culture and international practices on global advertising and marketing communications.

    Course Requirements:

    •Signed Application Form
    •Proof of English Proficiency:
    – TOEFL: PBT 550 | iBT 80
    – IELTS: 6.5
    – Pearson: 53
    •Undergraduate Transcripts
    •Essay: 300-500 word essay on a topic of your choice OR Curriculum Vitae (CV)
    •One Letter of Recommendation
    •Certificate of Finance showing $Tuition plus *
    •Copy of Passport ID Page
    •Official University/College Transcripts (for Transfer Students)
    •Some programs have additional entry requirements. Please contact your advisor for more information.

    Course Duration:

    18 months - 2 years (36 Credit Hours)

    Online: No

    Campus Based: Yes

    Locations: St. Louis Webster Groves

    Intake
    : August-17, October-17, January-18, March-18, May-18

    Webster University
    .

    Values, Vision & Characteristics

    Global. Action-oriented. Academically excellent .

    You are unique, so is Webster. From our historic Webster Groves campus to locations worldwide, every Webster University campus is inviting and personal — with an esteemed student-focused faculty. Our programs are flexible and our reach is global; both our students and faculty are from around the world creating a diverse learning environment.

    Learn what makes Webster as unique as you are — and how we can provide the quality education, personal attention, diverse community, and global experience you are looking for.

    Distinctive student experience .
    • Students experience an ideal, student-centered environment with small classes and personalized learning
    • Students attend from across the United States and from more than 100 countries
    • Diversity and inclusion are core values—we offer a welcoming environment
    • Distinguished faculty members offer the right balance of global scholarship and professional experience
    • Travel awards available – your opportunity to travel to worldwide Webster locations with Webster faculty and students

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