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Master of Communication (Business) (Professional)

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  • Objectives
    The Master of Communication (Business) (Professional) is a unique degree, offered jointly by the School of Communication and Media and the School of Business. Postgraduate students specialise in both communication and business with a core of postgraduate subjects plus two specialist majors: one from the School of Business and one from the School of Communication and Media. Communication specialist majors include Advertising, Corporate Communication and Public Relations. Business specialist majors include Marketing, Finance and International Business. Students will develop an understanding of the acquisition of knowledge and basic research and statistical methods, fundamental concepts of communication as they apply to organisations married with the marketing imperatives of business organisations. The Master of Communication (Business) (Professional) consists of 4 semesters and 20 weeks. Candidates will undertake specialist training in the area of communication workplace and business studies, culminating with a professional suite comprising of a professional portfolio, field project and field project report. This program has been developed in collaboration with industry and is designed to dovetail into present and future professional career opportunities. At the end of the degree, candidates will have a professional portfolio detailing their research and practical expertise in their chosen vocational area.
  • Practical experience
    Work Experience and Internships Some students without practical workplace experience, or with workplace experience in a field different from their studies, choose to undertake an internship as part of their degree. This intensely practical professional development approach fosters graduates who are ready, willing and able to hit the ground running and make an immediate impact in the workplace.
  • Entry requirements
    Completion of an undergraduate degree program at an approved institution with a record of performance at least at Credit (65%) level, subject to the decision of the Dean or designate.
  • Academic Title
    Master of Communication (Business) (Professional)
  • Course description
    Career Outcomes

    The Master of Communication (Business) (Professional) is designed to equip students with knowledge and experience to enable them to step into an organisation and start assisting with the development and implementation of communication strategies and business imperatives.  Students develop workplace skills which are highly valued by employers.  Knowledge of communication is beneficial to any career and plays a vital role in the functioning of any government, business or industrial organisation.  Being an effective communicator will only enhance your career no matter what profession you choose.

    Attendance

    International Students: Students must undertake three subjects per semester (equivalent to 30 credit points) to fulfil student visa requirements. Student may be able to accelerate their degree program by obtaining written approval from the Faculty.

    Domestic Students: Most Students undertake four subjects per semester (equivalent to 40 credit points). You may, however, enrol in fewer subjects (equivalent to 30 credit points) and extend your degree over a longer period.

    Bond's Teaching methodology involves a combination of lectures, tutorials, seminars, examinations, projects, presentations, assignments, computer labs and industry projects.

    Program Structure
    15 Subjects, 165 Credit Points
    Core (2)

    Students must complete the following two (2) coursework subjects in the first two (2) semesters of enrolment:

        * HUMR71-100 Research Methods in Humanities and Social Sciences
        * HUMR71-110 Epistemology and Theory of Knowledge

    Foundation (4)

        * COMN71-101 Theoretical Constructs in Communication
        * COMN71-306 Communication and Leadership in Organisations
        * MKTG71-600 Marketing Fundamentals
        * F I NC71-600 Managerial Finance

    Professional (3)

        * COMN71-527 Professional Portfolio (15cp)
        * COMN71-720 Field Project (15cp)
        * COMN71-721 Field Project Report (15cp)

    SUBJECTS (6)

    Three (3) subjects from one of the following areas for a Communication specialist major:
    Advertising:

    Three (3) subjects drawn from

        * ADVT71-101 Brand Image & Cultural Space in Advertising
        * ADVT71-242 Creative Strategies in Advertising
        * ADVT71-241 Media Strategic Planning or
        * COMN71-710 Communication Internship

    Corporate Communication:

    Three (3) subjects drawn from

        * COMN71-310 Corporate Conflict Resolution
        * COMN71-321 Corporate & Agency Training & Consultancy
        * COMN71-550 Communication Research Seminar or
        * COMN71-710 Communication Internship

    Public Relations:

    Three (3) subjects drawn from

        * PUBR71-312 Advanced Public Relations Campaigns and Strategies
        * PUBR71-235 Advanced Media Relations
        * PUBR71-313 Advanced Crisis & Risk Communication or
        * COMN71-710 Communication Internship

    AND

    Three (3) subjects from one of the following areas for a Business specialist major:
    Marketing:

        * MKTG71-601 Customer Analysis
        * MKTG71-602 Market Research
        * MKTG71-603 Building Customer Relationships

    Finance:

        * FINC71-610 Special Topic in Finance
        * FINC71-603 Investments
        * FINC71-604 Capital Markets

    International Business:

        * IBUS71-602 Global Business
        * IBUS71-603 International Trade
        * IBUS71-604 International Human Resource Management

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