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Master of Marketing (International Students)

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  • Objectives
    The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
  • Entry requirements
    Deakin University offers admission to postgraduate courses through a number of Admission categories. In all categories of admission, selection is based primarily on academic merit as indicated by an applicants previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.
  • Academic Title
    Master of Marketing (International Students)
  • Course description
    Fees and charges
    Fee paying place - International (IFP)
    A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.

    Fees for international students apply to persons living in Australia with Temporary Resident status, provided that there is no limitation on study and persons living abroad who are not Australian citizens and do not have Permanent Resident status in Australia.

    Equivalent Full Time Student Load (EFTSL)
    EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.

    * The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2009, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
    The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2009 can be viewed at  http://www.deakin.edu.au/current-students/handbooks2009/search.php.
    Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
    Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.


    Career opportunities
    Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.


    Course rules
    The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from two units.

     

    Graduates of the Graduate Certificate of Marketing will not be granted advanced standing upon articulation into this course.


    Course structure
    Core units

    MLM790 Trade Practices Law  

    MMK733 Strategic Marketing  

    MMK737 Online Marketing  

    MPK701 Research Design and Analysis  

    MPK712 Advertising and Consumer Behaviour  

    MPR732/MPK732 Marketing Management  *

    MPK736 International Marketing  

     

    Elective units

    Select one unit from:

    MMK751 Services Marketing  

    MPI700 Postgraduate Internship  

    MPK711 Strategic Customer Service  

     

    Students precluded from one or more of the above core units will be required to choose alternative units from:

     

    ALR700 Public Relations Campaigns  

    ALR701 Public Relations Writing and Tactics  

    ALR704 Public Relations Management  

    ALR706 Electronic and Internet Public Relations  

    ALR731 Public Relations Theory and Practice  

    ALR782 Public Affairs and Opinion Formation  

    MMK792 Arts Marketing  

    MMM793 Project and Event Management  

    MMS712 Sport Marketing  

    MMS715 Sport Promotions and Public Relations  

    MMS773 Sport Broadcasting  

    MPP701 Research Project 1a  

    MPP702 Research Project 1b  

    MPP703 Research Project 2  ^

    MPP704 Research Project 4  ~

    or any other MBA Master of Business Administration unit with approval from the Course Team Chair

     

    ^2 credit points

    ~4 credit points

    *MPR code denotes residential version of the unit


    Admission requirements - general
    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicants previous academic record. The minimum requirements are successful completion of a three-year undergraduate degree, or equivalent, from an approved university or other educational institution or successful completion of other equivalent qualifications gained by examination, or approved professional or industrial experience. International students must also meet the English language requirements.


    Advanced standing - general
    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for advanced standing. You will need to provide your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your advanced standing.
    Your advanced standing is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Advanced Standing System which outlines the credit that may be granted towards a Deakin University degree.


    How to apply

        * Applicant Portal: Use our online application system to submit and track your application now.
        * Apply through a Deakin International office: Fill out an application form and submit it to a Deakin International office.
        * Apply through a Deakin representative: Take your application form to your preferred agent for assistance.

    Tracking your application:
    If you have already applied and wish to enquire about your application please refer to the relevant area through which you originally applied.

        * If you applied online, log back into the Applicant Portal using your username and password.
        * If you applied through a Deakin representative please contact your representative.
        * If you applied through a Deakin International office please contact that office.

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