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Master of Marketing - Online - on campus

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  • Objectives
    The Master of Marketing is a specialist, professional course for graduates who have not studied marketing previously. It provides an understanding of the theoretical, practical and research frameworks which underpin marketing. Marketing consists of the strategies and tactics used to identify, create and maintain satisfying relationships with customers that result in value for both the customer and the marketer. Deakin's Master of Marketing gives particular emphasis to services and international marketing.
  • Entry requirements
    Applicants for the Master of Marketing must hold a four year Bachelor's degree (or equivalent) with no marketing major or a minimum of 2 years of relevant professional or managerial experience in a marketing environment plus a three year Bachelor's degree (or equivalent) with no marketing major. Alternative entry will be available through the Graduate Certificate of Marketing for those applicants who hold a three year Bachelor's degree (or equivalent) with no marketing major or who can show 7 years relevant work experience. Upon successful completion of the Graduate Certificate students will be able to articulate to the Master of Marketing but will not receive credit for units completed.
  • Academic Title
    Master of Marketing
  • Course description
    Fees and charges

    Equivalent Full Time Student Load (EFTSL)
    EFTSL is the standard annual full time load. Eight credit points is the standard full time load for one year of study.
    This is a fee-paying course.  Domestic students may be eligible for FEE-HELP assistance in paying these tuition fees.  For more information about FEE-HELP go to http://www.deakin.edu.au/future-students/fees/

    Fee paying place - Domestic (DFP)
    A Fee paying place is one for which the university does not receive any government funding. As such, students enrolled in these places are required to contribute the full cost of their course.
    Fee paying places are available to domestic students. Domestic students are those who are Australian citizens, New Zealand citizens or holders of a permanent visa.

    * The 'indicative annual course fee' cited has been provided as a guide only. It has been calculated on the basis of a typical enrolment of a student undertaking the course in 2009, and reflects the cost involved in undertaking a full-time quota of units within the specified discipline.
    The actual fees charged by Deakin University will depend upon the discipline from which each individual unit is chosen, and may vary from the indicative course fee cited, particularly if units are chosen from a number of disciplines. The cost of each unit offered in 2009 can be viewed at  http://www.deakin.edu.au/current-students/handbooks2009/search.php.
    Please note that the fees per unit/credit point may increase annually due to rises in the cost of course delivery and service.
    Deakin assumes no responsibility for persons relying on 'indicative course fees' to calculate the total future cost of their course.

    Career opportunities
    Marketing graduates are in demand because of the wide range of industries which have adopted the value-adding approach to customers that modern marketing involves. They are seen as professionals who are adept at the development of relationships between buyers and sellers, and in managing these relationships in such a way that both parties profit by the exchange.


    Course rules
    The Master of Marketing requires completion of 8 credit points comprising 7 credit points of core units and one elective unit selected from two units.

     
    Graduates of the Graduate Certificate of Marketing will not be granted advanced standing upon articulation into this course.


    Course structure
    Core units

    MLM790 Trade Practices Law  

    MMK733 Strategic Marketing  

    MMK737 Online Marketing  

    MPK701 Research Design and Analysis  

    MPK712 Advertising and Consumer Behaviour  

    MPR732/MPK732 Marketing Management  *

    MPK736 International Marketing  

     

    Elective units

    Select one unit from:

    MMK751 Services Marketing  

    MPI700 Postgraduate Internship  

    MPK711 Strategic Customer Service  

     

    Students precluded from one or more of the above core units will be required to choose alternative units from:

     

    ALR700 Public Relations Campaigns  

    ALR701 Public Relations Writing and Tactics  

    ALR704 Public Relations Management  

    ALR706 Electronic and Internet Public Relations  

    ALR731 Public Relations Theory and Practice  

    ALR782 Public Affairs and Opinion Formation  

    MMK792 Arts Marketing  

    MMM793 Project and Event Management  

    MMS712 Sport Marketing  

    MMS715 Sport Promotions and Public Relations  

    MMS773 Sport Broadcasting  

    MPP701 Research Project 1a  

    MPP702 Research Project 1b  

    MPP703 Research Project 2  ^

    MPP704 Research Project 4  ~

    or any other MBA Master of Business Administration unit with approval from the Course Team Chair

     

    ^2 credit points

    ~4 credit points

    *MPR code denotes residential version of the unit


    Admission requirements - general
    Deakin University offers admission to postgraduate courses through a number of Admission categories.
    In all categories of admission, selection is based primarily on academic merit as indicated by an applicant's previous academic record.
    For more information on the Deakin Admissions Policy visit The Guide


    Admission requirements - specific
    Applicants for the Master of Marketing must hold a four year Bachelor's degree (or equivalent) with no marketing major or a minimum of 2 years of relevant professional or managerial experience in a marketing environment plus a three year Bachelor's degree (or equivalent) with no marketing major.
    Alternative entry will be available through the Graduate Certificate of Marketing for those applicants who hold a three year Bachelor's degree (or equivalent) with no marketing major or who can show 7 years relevant work experience.  Upon successful completion of the Graduate Certificate students will be able to articulate to the Master of Marketing but will not receive credit for units completed.


    Advanced standing - general
    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Advanced Standing System which outlines the credit that may be granted towards a Deakin University degree.


    How to apply

    Applications must be made directly to the university through the Applicant Portal referring to closing dates for applications as dates for particular courses may vary.

    Your faculty may require further information from you when submitting your application. Please refer to the faculty information website for further details.

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