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Bachelor of Arts (Design) (Creative Advertising Design)

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  • Objectives
    Creative advertising design combines words and pictures in a highly organised and persuasive way to sell products and ideas. As part of the Bachelor of Arts (Design), this major will prepare you for professional placement in the creative advertising industry. You will focus on professional practice, media production processes, professional institutions and industry processes. A portfolio of work will be developed to assist you in finding future employment and you will learn to communicate through a variety of mediums such as print, television, point of sale, radio, direct mail, web and outdoor advertising.
  • Entry requirements
    You will need to submit a portfolio and attend an interview. Please see Humanities' portfolio requirements for details.
  • Academic Title
    Bachelor of Arts (Design) (Creative Advertising Design)
  • Course description
    Creative Advertising Design Major (Bachelor of Arts (Design))

    Introduction

    Creative Advertising Design is the combination of words and pictures organised in such a way so as to sell goods and services. The major prepares students to work in the creative advertising industry. The course focuses on professional practice, media production processes, professional institutions and industry processes. Development of a professional portfolio of creative advertising work for future employment.

    Course Structure                                                                             Hrs/Wk     Credit

    Year 2 Semester 1

    10006       v.3           Design in Context 291                                             3.0     25.0
    306956     v.1           Visual Communication 291                                      4.0     25.0
    306971     v.1           Creative Advertising Design Theory 291                 3.0     25.0
    308439     v.1           Design Typography 291                                          2.0     12.5
    308440     v.1           Design Image Techniques 291                                2.0     12.5
                                                                                                                              100.0

    Year 2 Semester 2

    10007       v.3           Design in Context 292                                             3.0     25.0
    306972     v.1           Creative Advertising Design Process 292                3.0     25.0
    306973     v.1           Creative Advertising Design -
                                    Copywriting and Art Direction Workshop 292           3.0     25.0
    308443     v.1           Design Typography 292                                           2.0     12.5
    308444     v.1           Design Image Techniques 292                                 2.0     12.5
                                                                                                                               100.0

    Year 3 Semester 1

    10850       v.4           Marketing 100                                                          3.0     25.0
    306975     v.1           Creative Advertising Design Practice 391                 3.0     25.0
    306978     v.1           Creative Advertising Design Studio 391                   3.0     25.0
                                     SELECT 1 ELECTIVE                                                            25.0
                                                                                                                               100.0

    Year 3 Semester 2

    306976     v.1           Creative Advertising Design Practice 392                 3.0     25.0
    306979     v.1           Creative Advertising Studio 392                               3.0     25.0
    9764         v.8           Consumer Behaviour 201                                         3.0     25.0
                                     SELECT 1 ELECTIVE                                                            25.0
                                                                                                                               100.0

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