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Bachelor of Commerce (Marketing)

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Comments about Bachelor of Commerce (Marketing) - On Campus - Parkville - Victoria

  • Academic Title
    Bachelor of Commerce (Marketing)
  • Course description
    First year subjects
    Minimum requirements for a marketing major
    Introductory Macroeconomics
    Introductory Microeconomics
    Quantitative Methods 1
    Principles of MarketingSecond year subjects
    Minimum requirements for a marketing major
    Organisational Behaviour
    One of:
    Introductory Econometrics
    Quantitative Methods 2
    Market Research or
    Managerial Decision Analysis

    Elective marketing subjects
    Consumer Behaviour
    Strategic Marketing
    Global Marketing
    Business-to-Business Marketing
    Brand Management

    Third year subjects
    Minimum requirements for a marketing major
    Three subjects chosen from:
    Advertising and Promotions
    Services and Relationship Marketing
    Product Management
    Retail Management
    Neuromarketing
    Marketing Channels
    Marketing and Society

    Knowledge of marketing is important for both marketing professionals and generalist managers who need to be involved in making decisions about marketing strategy for their organisation.
    Management and marketing studies are an ideal starting point for students seeking careers in the fields of human resource management, international management, marketing, operations management and organisational development. They are also a valuable complement to studies in another area, such as accounting or finance.

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