Course description
About the course
The Bachelor of Arts (Communication - Public Relations and Organisational Communication) course has been recognised by the University as a Nationally Outstanding course.
Diverse, fascinating and challenging careers are available to graduates of this course. Workshops, case studies and projects in the core subjects cover planning and management of communication strategies for a variety of organisations - crisis and issues management, writing for organisations, communication audits, media relations and communication campaigns are some of the subjects covered by the course.
Where it will take you
Nearly every medium and large organisation has communication staff or employs public relations consultants.
You can work in:
* public relations, public or corporate affairs departments, both government
* and private public relations consultancies
* non-profit organisations
* community relations
Course components
The Public Relations and Organisational Communication course is made up of 24 subjects and there is also an extensive industry internship program in the final year. You will study subjects in areas including: organisations and management, community, government and international communication, media, ethics and public policy, public relations processes and newswriting, and crisis management. There are also subjects that provide students with practical experience with community groups.
Professionals teaching you
The course is taught by dedicated professionals with a wide range of industry experience, including Donald Alexander, who has extensive industry experience at senior management level in the manufacturing, resources and technology sectors; Peter Simmons, medical and health promotions specialist, and Zoe Hibbert who has run her own PR company.
Your course is recognised by industry
This course is accredited by the Public Relations Institute of Australia (PRIA).
The latest facilities
To make sure you are experienced using the equipment and techniques found in the workplace, our facilities include:
* on campus community radio station
* online newsroom
* television studio
* online media technologies
Hands-on experience
Exercises, case studies and projects in the core subjects cover planning and management of communication strategies, ensuring graduates have a portfolio of work that demonstrates a high level of expertise.
Practical experience
Recent additions to the course structure provide students with the opportunity to work in teams on real projects in the Bathurst-Orange-Oberon region to gain valuable experience prior to their internship.
Students complete internships of four weeks with major public relations firms and corporate public affairs offices to equip them with practical, useable skills developed while working with real clients on real projects.
Graduation requirements
To graduate, students must satisfactorily complete 192 points.
Students will graduate from the Bachelor of Arts (Communication Public Relations and Organisational Communication) with the BA (Comm - PRandOrgComm)
Further study
An Honours year is available
Master of Arts (Honours)
Graduate Certificate in Organisational Communication
Graduate Diploma of Organisational Communication
Master of Arts (Organisational Communication)
Doctor of Communication
Doctor of Philosophy
