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Bachelor of Marketing, Advertising and Public Relations

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  • Objectives
    Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial with creative skills. Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.
  • Entry requirements
    Minimum admission requirements apply to enter this course
  • Academic Title
    Bachelor of Marketing, Advertising and Public Relations
  • Course description
    This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

    The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

    12 units Marketing
    Unit            Description                                             Points

    MKT1600    Marketing Principles & Practices                 15
    MKT2600    Buyer Behaviour                                         15
    MKT2601    Marketing Intelligence                                15
    MKT2602    Marketing Communications                         15
    MKT3120    International Marketing                              15
    MKT3600    New Product Development                         15
    MKT3601    Marketing Strategy                                    15
    MKT3603    Customer Relationship Management         15

    Plus 4 units selected from:
    MKT3233    Retail Marketing III                                    15
    MKT3604    Social and Not for Profit Marketing            15
    MKT3606    Current Issues in Marketing                      15
    MKT3235    Selling and Sales Management                 15
    MKT3602    Distribution Management                          15
    MKT3195    Services Marketing                                    15
    Or up to four elective units as approved by the course coordinator

    12 units Advertising & Public Relations
    Unit            Description                                             Points

    CMM1107    Creative Thinking                                      15
    CMM1112    Communication Strategies                        15
    CMM2116    Foundations of Advertising                       15
    ADV2107    Strategic Branding                                     15
    ADV2120    Advertising Management                           15
    CMM2120    Integrated Marketing Communications     15
    PRN2120    Foundations of Public Relations                 15
    PRN2121    Public Relations Techniques                      15
    ADV3112    International Advertising                          15
    ADV3406    Media Buying and Planning                       15
    PRN3104    International Public Relations                   15
    PRN3105    Public Relations Event Management         15

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