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Bachelor of Marketing, Advertising and Public Relations

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  • Objectives
    Marketing professionals are employed by organisations to develop and manage marketing and communication strategies, with advertising and public relations the cornerstone of business communications. These elements are strategically integrated into this cross-discipline course combining managerial with creative skills. Advertising combines art, science, strategy, and communications practice. It has potential applications far wider than simply employment in an advertising agency. It includes elements of production, marketing, public relations, visual arts, communications research and interactive multi-media to develop and showcase the strengths of individual students. Public Relations develops communication in a variety of contexts, researches the effectiveness of communication, and plans the strategy behind communication campaigns. Graduates will have the ability to critically analyse, evaluate and compile new communication strategies; to function as a skilled communicator; and to establish and manage media relations industries is also enhanced by this cross-discipline course which allows students to diversify their creative skills and business knowledge.
  • Entry requirements
    Minimum admission requirements apply to enter this course
  • Academic Title
    Bachelor of Marketing, Advertising and Public Relations
  • Course description
    This course is available for on-campus study by students with an International student visa.

    This course structure contains information about the units which comprise the course as well as the credit points required to successfully complete it.

    The Bachelor of Marketing, Advertising and Public Relations degree requires a minimum of 360 credit points (24 units) and normally requires three years of full-time study or the part-time equivalent.

    12 units Marketing
    Unit            Description                                             Points
    MKT1600    Marketing Principles & Practices               15
    MKT2600    Buyer Behaviour                                       15
    MKT2601    Marketing Intelligence                              15
    MKT2602    Marketing Communications                       15
    MKT3120    International Marketing                            15
    MKT3600    New Product Development                       15
    MKT3601    Marketing Strategy                                   15
    MKT3603    Customer Relationship Management        15

    Plus 4 units selected from:
    MKT3233    Retail Marketing III                                  15
    MKT3604    Social and Not for Profit Marketing          15
    MKT3606    Current Issues in Marketing                    15
    MKT3235    Selling and Sales Management               15
    MKT3602    Distribution Management                        15
    MKT3195    Services Marketing                                  15
    Or up to four elective units as approved by the course coordinator

    12 units Advertising & Public Relations
    Unit            Description                                               Points

    CMM1107    Creative Thinking                                         15
    CMM1112    Communication Strategies                           15
    CMM2116    Foundations of Advertising                          15
    ADV2107     Strategic Branding                                       15
    ADV2120     Advertising Management                             15
    CMM2120    Integrated Marketing Communications        15
    PRN2120     Foundations of Public Relations                   15
    PRN2121     Public Relations Techniques                         15
    ADV3112     International Advertising                             15
    ADV3406    Media Buying and Planning                           15
    PRN3104    International Public Relations                       15
    PRN3105    Public Relations Event Management             15

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