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Master in Business Innovation - MBI

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  • Course description
    Descripción/ Description:

    In today´s global economy, where there is a continuous accelerating speed of change, creating novelty and converting it into value has become a key organizational capability for business success. Executives must understand how to develop new products and services, design and implement new processes, create new markets, adopt new business models, identify new customer and end users segments and leverage an organizational mindset that fosters business Innovation. This executive Master in Business Innovation (MBI) from Deusto Business School has been specially designed to provide a unique experience that will boost your and your organisation´s creativity and enhance innovation capabilities. It will provide a space for reflection to reconsider the taken-for-granted managerial assumptions from traditional business management programmes. This programme fosters new ways of thinking that will mark a difference in achieving visions, objectives and goals from both a professional and personal level.
    This international programme includes a specific module at the University of Cambridge Judge Business School (the leading destination for venture-capital in Europe), Florence where the period of highest creativity in human time (The Renaissance) flourished. The MBI also includes the development of individual innovation projects that provide high value to the participants and their organizations. After finishing the programme you will be in a better position to foresee and benefit from business opportunities such as the digital revolution, the technological advancements and sustainability among others. You will guide your organization in balancing a traditional business administration and decision making based approach with an orientation to Business Innovation as the new paradigm of the 21st century.


    The Master in Business Innovation is specifically designed to promote the search for new business opportunities, to improve the development, implementation and commercialization of strategic ideas and the creation of a culture that fosters innovation and entrepreneurship within

    Benefits for the Participants
    In relation to the Innovation stages:

    To acquire an in-depth capacity to forecast trends of new markets and identify new
    Business opportunities.
    Learn to plan and design new business strategies that focus on value creation.
    To acquire the competences and capabilities to nurture and lead sustainable innovation across the innovation stages.
    Learn the competitive advantages derived from a deeper understanding of the agents within wider national and/or regional innovation systems.
    To learn quantitative and qualitative tools and techniques to evaluate the results of business innovation activities.

    In relation to professional competences:

    To know and to connect with the agents of the ecosystems of innovation and technology.
    To foster your critical thinking in order to challenge the taken for granted managerial
    assumptions and develop new ways of thinking and doing.
    To develop your self-ability, as a key skill to be an effective leader that will transform the organisation’s ability to innovate.

    Benefits for Companies
    In relation to the impact for the organization or entrepreneurial project:

    To promote high-tech spins-offs within (intrapreneurship) and outside (entrepreneurship) the company.
    To encourage coordination between innovation and organizational function and production agents as an effective way to develop integrated innovation programmes.

    In relation to the Applied Innovation Project:

    To help your company develop a highly valuable project which aims at the development and/or implementation of a new strategic idea based on cutting-edge issues in the field of business innovation.

    Público al que va dirigido/participants:

     The MBI Programme is designed for Executives, with at least 5 years of professional experience, who are committed to creating value by building innovative businesses and promoting effective innovation practices. Participants on the Executive MBI include:

    Experienced professionals involved in strategic planning and implementation
    Entrepreneurs and company owners
    Advisors and management consultants, seeking to develop their skills in the management and promotion of innovation.
    Other professionals in the private or public sector working or considering roles with an
      element of business innovation

    Número de módulos/temario/module contents:

    M1. Strategic Analysis for Innovation
    Formulate innovation through strategic analysis in the knowledge economy

    M2. Open Innovation and Innovation Systems
    The case of the Basque Country as a leading regional Innovation System.

    M3. Innovation Management
     From idea concept generation to successful market deployment

    M4. Leadership for Innovation
    Learn leadership as Lorenzo de Medici IL Magnificent, Florence in the Renaissance

    M5. Building the Innovative Organization
    Align the key functional areas with innovation

    M6. Leveraging Innovation: Entrepreneurship, Intrapreneurship
    Promoting market initiatives

    M7. Global Innovation Hot Spots
    Distinctive innovation models

    Aplied Innovation Project  (AIP): The participants will develop an Aplied Innovation Project  (AIP) throughout the programme managing their professional life with the MBI programme and the Project. The participant will manage the project along the programme with the support of a Steering Committee formed by experts in the topics of intrapreneuship, entrepreneuship and start-ups.

    Profesores/ Faculty.

    Internationally recognised as leaders in their areas of specialization, the MBI faculty will bring years
    of experience in the different fields. The work of the MBI faculty is grounded in research, publishing, teaching and consultancy. Faculty members include:

    Laura Albareda
    Laura Albareda has worked as a researcher at the Institute for Social Innovation and as Assistant Lecturer in the Department of Social Sciences at ESADE.
    She has recently been postdoctoral fellow at the Carroll School of Management of Boston College and visiting researcher at Boston College Center for Corporate Citizenship.

    Kerstin Alfes
    Kerstin is a Senior Lecturer at Kingston Business School, teaching Human Resource Management and Leadership at undergraduate and postgraduate level. She has worked on several research projects looking at the role of the HR function, public management and employee attitudes to work. She is a member of the Academy of Management, the British Academy of Management, and the Society for Industrial & Organizational Psychology.

    Shahzad Ansari
    Dr Shahzad (Shaz) Ansari is a University Lecturer in Strategy at the Judge Business School, and Visiting
    Assistant Professor at the Rotterdam School of Management, Erasmus University. He is a member of the
    Editorial Board of Organization Science and Organization Studies, and a full member of the Erasmus Research Institute of Management (ERIM).

    Steinar Bjartveit
     Partner and consultant in B&E Consulting as a Lecturer at the BI Norwegian School of Management, he provides a unique understanding of leadership and management challenges by combining historical and academic perspectives with experimental learning. His approach has been benchmarked by Ashridge as the leading edge of business school innovation. Steinar is an experienced certifi ed management consultant that has worked with several CEOs and top management teams both in Norway
    and internationally.

    Lourdes Casanova
    Lourdes, a Lecturer in the Strategy Department at INSEAD, specializes in international business with a focus on Latin America and multinationals from emerging markets. She has taught at INSEAD since 1989, was a visiting professor at Haas School of Business, at the University of California at Berkeley, at the Judge Business School at the University of Cambridge and at the Latin American Centre at the University of Oxford in 2010.

    José Pablo Feijoo
    Jose Pablo is Partner Director of his own managed fi rms. He also collaborates as professor and tutor for Deusto Business School. He has worked as a strategic consultant to senior management in Mckinsey & Co to advise industrial and ITC fi rms in Business Development and Strategy (Europe, Latin America). Director of Development Strategy and Regulation of Endesa Europe between 2006 and 2009.

    Marcos Gómez Jimenez
    Founding partner of Orbita97, innovation and creativity organization consultancy firm working for Novartis, Panasonic, Telefónica Internacional, Cuatrecasas Abogados, Jazztel, Grupo Ferrer, Kampio, «la Caixa», Bristol&Mayers and Bankinter, and Director of innovation process introduction programmes for groups of SMEs.

    Francisco González Bree
    Francisco works as Academic Director of the MBI and CMO at Anboto named the World´s Best Start-up at Innovate Summit 2010. Cool Vendor in CRM 2011 Gartner. Red Herring 100 Europe Winner. European Seal of e-Excellence 2011, Europe’s Prime Award in Innovation Marketing. His work focuses on semantics and artificial intelligence applied to Customer Engagement.

    Bart Kamp
    As Head of ORKESTRA’s Strategy Department, Bart is in charge of coordinating and implementing the
    Department’s research agenda, which focuses notably on: innovation and internationalization strategies of private businesses. In addition to his work for ORKESTRA, Bart is a lecturer in strategic management of start-ups at the Université Catholique de Louvain-la-Neuve (Belgium).

    Oswaldo Lorenzo
    Oswaldo Lorenzo is professor of Operations and Information Systems in Deusto Business School. He was previously professor of Operations and Technology at IE Business School. He has been guest professor and visiting scholar in Manchester Business School, INCAE, IESA, Tec de Monterrey and Bourdeaux School of Management. He has advised a number of companies in Europe and Latin America.

    Edurne Magro
    Edurne Magro is a Researcher at Orkestra-Basque Institute of Competitiveness (Spain). Prior to joining Orkestra, she has ten years of experience in working on European,national and regional projects related to innovation and competitiveness at Tecnalia. Edurne´s primary research interests are in innovation systems and policy, the evaluation of public policies and policy learning processes, themes in which she has coordinated research projects and written several academic articles.

    Tim Minshall
    Tim Minshall is a Senior Lecturer at the University of Cambridge Centre for Technology Management and coordinator of the Technology Enterprise Group. His research and teaching interests are focused on open innovation, funding of innovation and university industry technology transfer. He is also a non-executive director of St John’s Innovation Centre Ltd, Cambridge. Prior to joining the University in 2002 he was a fulltime member of the management team of St John’s Innovation Centre Ltd.

    Lourdes Moreno
    Currently Lourdes collaborates as adviser in several companies and she belongs to several Boards of Directors. Also manager for Business Angel network in BAC+. As a practitioner Lourdes has worked over 15 years in investment banking in London and she was responsible for managing the area of structured finance in Europe. Lourdes has also worked for JP Morgan in the areas of securities, mergers and acquisitions.

    Mikel Navarro
    Mikel Navarro is Senior Researcher at Orkestra’s Territory, Innovation and Cluster Division. Mikel Navarro is a lecturer in economics at the Deusto Business School. He specializes in industrial competitiveness and regional innovation systems and has published fifteen books and around fifty articles and scientific collaborations.

    Carlos Osorio
    Carlos Osorio is professor and founding director of the Master on Innovation Program at Adolfo Ibañez School of Management in Chile. His work focuses on innovation processes, design thinking based management, and architecture of complex socio-technical systems. He is affiliated with the Berkman Centre for Internet and Society at Harvard Law School, and was visiting research scientist at the Massachusetts Institute of Technology (MIT) Media Lab, Boston, US.

    Davide Parrilli
    Davide is Reader in Economics at the University of Deusto and Senior Research Fellow at Orkestra’s Territory, Innovation and Cluster Division. Davide is also Director of the doctorate programme in ‘business competitiveness and economic development’ at the University of Deusto in collaboration with Orkestra.

    Jaideep Prabhu
    Jawaharlal Nehru Professor of Indian Business and Enterprise, and Director of the Centre for India &
    Global Business (CIGB). Prior to his current position, Jaideep Prabhu was Professor of Marketing and Director of Research at the Tanaka Business School, Imperial College London; University Lecturer and University Senior Lecturer in Marketing, Cambridge Judge Business School.

    Alejandro Ruelas-Gossi
    Alejandro Ruelas-Gossi is Professor of Strategy and the Academic Director at Adolfo Ibañez School of Management. Previously senior executive with CEMEX, and John Deere. He has just spent 2 years in Spain, as the designer and Managing Director of the think-tank ORKESTRA – The Basque Institute of Competitiveness, in the Basque Country- Spain. He has written several articles for Harvard Business School Publishing with a worldwide impact, which have been cited extensively and reprinted in several languages.

    Enric Segarra
    Enric is certify ed by Harvard Business School as a participant-centred learning facilitator. He began his career working as Product Manager for BBVA and Hewlett Packard in Production, Logistics and Finance, supporting New Product Development and Marketing. Managing Director of Geraplant Associats and Member of the board of directors of CORMA SCCL. He joined BuenaIdea, a consulting firm on creativity and innovation, as strategic partner.

    Chris Shippley
    Chris Shipley is a leading technology and product analyst. Best known as the executive producer of the DEMO Conferences for IDG Executive Forums, Shipley has helped technology companies bring more than 1,000 new products to market since 1996. As a founding partner and editorial director in Guidewire Group, she consults with emerging technology companies in the U.S. and Europe to identify market opportunities and accelerate products to market. Fortune Small Business Magazine placed Shipley on its «Top 10 Minds in Small Business,» and the San Jose Business Journal named her a «Woman of Distinction.»

    Jennifer Stack
    Jennifer has been working for 6 years at Tecnalia, initially as a project leader in the Innovation Systems business unit and more recently in the Ventures group which is dedicated to commercialising the technology and capabilities of Tecnalia’s research teams within Tecnalia’s overall mission to inspire business and generate new innovation-based business opportunities.

    Chander Velu
    Lecturer in Marketing at Cambridge Judge Business School. Previously Chander has worked as a consultant with PricewaterhouseCoopers and Booz Allen Hamilton in London. He is a member of the Institute of Chartered Accountants in England and Wales. Chander has held visiting scholar appointments at Columbia and MIT, as well as an FME Fellowship at Judge Business School.

    Bettina Von Stamm
    Director & Catalyst of Innovation Leadership Forum. For the past 20 years Bettina has been an independent thinker at the boundary between business and academia with focus
    on innovation, with academic rigor, constantly keeping practical relevance in mind. During her independent career she has always placed great emphasis on the combination
    of research, teaching, writing, and working with large companies, believing that each activity feeds into and supports the others.

    Shai Vyakarnam
    Shai is Director for the Centre for Entrepreneurial Learning
    (CfEL). He started his working career in small companies, Leaving to complete his MBA and PhD at Cranfield School of Management, where he stayed on the faculty for ten years, before taking up a Chair in Enterprise at Nottingham Business School. Shai has both academic and business interests. His current research includes work on social capital, opportunity recognition and entrepreneurial learning. He has published fi ve books and several papers on entrepreneurship.

    James Wilson
    James Wilson is a Senior Researcher at Orkestra-Basque Institute of Competitiveness (Spain) and Lecturer at the Deusto Business School, University of Deusto (Spain). He has previously held a post as Lecturer at the University of Birmingham and has taught at various universities in Finland, Italy, Mexico, Singapore, Spain and the UK. James´s primary research interests are in policy-relevant analysis of regional competitiveness and socio-economic development processes, including issues related to governance, networks/clusters, policy evaluation and the benchmarking of socio-economic progress.

    Duration: 12 months

    Start: March 2012

    Session times for a typical module are as follows:
    • Monday to Friday: 9 am - 18:45 pm
    • Saturday: 9 am - 1:15 pm

    Language: English. Project work can be conducted in English or Spanish

    Location: Bilbao (2 modules), San Sebastián (1 module), Cambridge (1 module),
    Florence (1 module), Madrid (2 modules)

    Minimum professional experience: 5 years
    Average professional experience: 13 years
    Academic background: All backgrounds

      Descripción :
     El programa MBI es una iniciativa de Deusto Business School en colaboración con la Agencia Vasca de la Innovación (Innobasque), y una serie de centros de renombre internacional como el Judge Business School de la Universidad de Cambridge en Inglaterra. En la economía global actual, en la que los cambios se suceden de manera vertiginosa, no existe continuidad sin una renovación constante.  La innovación se ha convertido en una capacidad organizativa esencial para el éxito empresarial, mediante el desarrollo de empresas ya existentes o la creación de otras partiendo de las ya existentes.

    El Executive Master in Business Innovation (MBI) de Deusto Business School ha sido especialmente diseñado para proporcionar una experiencia única que fomentará su creatividad y la de su organización, y aumentará la capacidad de innovación.  Así mismo, ofrece un espacio para la reflexión con el fin de recapacitar sobre los supuestos directivos que se dan por sentado en los programas empresariales tradicionales.

     El Master in Business Innovation (MBI) ha sido diseñado específicamente para promover la búsqueda de nuevas oportunidades de negocio, mejorar el desarrollo, la implantación y comercialización de ideas estratégicas así como la creación de una cultura que promueva la innovación y el emprendizaje en las organizaciones.

    Ventajas para los participantes    
    En lo que se refiere a las etapas de la innovación, el programa le permitirá adquirir:
    La capacidad para prever las tendencias de los nuevos mercados e identificar nuevas oportunidades de negocio.
    La capacidad para planificar y diseñar nuevas estrategias de negocio centradas en la creación de valor.

    Las competencias y destrezas destinadas a realizar y liderar una innovación sostenible durante las distintas etapas de la innovación.
    Las ventajas competitivas que se derivan de un conocimiento más profundo de los agentes que participan en los sistemas de innovación en el ámbito nacional y/o regional.
    Las herramientas cuantitativas y cualitativas necesarias para evaluar los resultados de las actividades de innovación empresarial.
    En relación con las competencias profesionales, el programa le permitirá:
    Conocer y relacionarse con los agentes de los ecosistemas de la innovación y la tecnología.
    Promover el pensamiento crítico con el fin de poner en cuestión los supuestos directivos
    Desarrollar las capacidades propias, como una habilidad clave para ser un líder eficaz que transforme
    la capacidad de innovar de la organización.

    Ventajas para las empresas
    En relación con el impacto para la organización o proyecto empresarial, el programa le permitirá:
    Promover la creación de spin-offs dentro (intraemprendizaje) y fuera (emprendizaje) de la empresa.
    Intensificar la coordinación entre la innovación y la función organizativa y los agentes de producción como un modo eficaz de desarrollar programas integrales de innovación.
    Con respecto al Proyecto de Innovación Aplicada, el programa le permitirá:
    Contribuir a que su empresa lleve a cabo un importante proyecto destinado al desarrollo y/o ejecución de una nueva idea estratégica basada en los temas de vanguardia en el ámbito de la innovación empresarial.

    Número de módulos / Temario  
    M1. Análisis estratégico e innovación
    Formulación de la innovación a través del análisis estratégico de la economía del conocimiento.
    M2. Innovación abierta y Sistemas de innovación
    El caso del País Vasco como precursor del sistema regional de innovación.
    M3 Gestión de la innovación
    Desde la generación de la idea hasta su implementación con éxito en el mercado
    M4. Liderazgo para la innovación
    Aprender a ejercer el liderazgo como Lorenzo de Medici, el Magnífico, durante el Renacimiento en Florencia.
    M5. Creación de la organización innovadora
    Alineación de las áreas funcionales claves con la innovación
    M6 Potenciar la innovación: Emprendizaje, Intraemprendizaje
    Promoción de las iniciativas de mercado
    M7. Los puntos claves de la innovación en el mundo
    Modelos distintivos de innovación

    Proyecto aplicado: Durante el programa, los participantes desarrollarán un proyecto aplicado basado en una cuestión estratégica relacionada con la organización de los participantes o un área de su interés.  El desarrollo del proyecto constituye una experiencia de aprendizaje integradora que aúna las diferentes vertientes del Máster y facilita su aplicación práctica en el mundo real.

     Profesores :
    Contamos con líderes reconocidos a nivel internacional que cuentan con años de experiencia y  especiacialización en  diferentes áreas del sector.

    Inicio: marzo de 2012- marzo de 2013
    Horario de los módulos: De lunes a viernes: 9 am - 18:45 pm
                                        Sábados: 9 am - 1:15 pm
    Experiencia mínima profesional: 5 años
    Experiencia profesional media: 13 años
    Formación académica previa: todas las titulaciones universitarias

    Idioma: inglés.  El proyecto puede realizarse en inglés o castellano.

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