Course description
Advertising Course.
Diploma
Do you want a career that harnesses both your creativity and business savvy? Take the next step in your professional development with our flexible and convenient advertising courses.
Developed in consultation with senior figures within the advertising industry, our online advertising courses will give you the skills you need to thrive in this growing profession.
Explore our course breakdown below or enrol now to get started.
Course Outline:
When you enrol on our advertising course, you will complete the following units of study:
1 First Part: Advertising
General Concepts of Advertising
Advertising strategies
Primary and selective advertising
Institutional advertising
Relationship of objectives of marketing and advertising
The advertising budget
Methods of financing the advertising budget
The creative process – unique selling proposition (USP)
The media
The campaign concept
The creative process in television
Production for TV
Evaluation of the TV commercial
The creation in the other media
Media strategy
Techniques of media planning
Digital technology and the future of the media
The Advertising Agency
History and evolution
Agency service organization
Fees and discounts
The Creative Process in Advertising
The creative attitude
Creative characteristics
Conditions for the creative process
Generation of ideas
Memory Mechanisms In Advertising
What is memory?
Perception
Immediate memory
Photographic memory (eidetic)
Short-term memory
Long-term memory
Categories of memory
Learning
Forgetfulness
Interference
Those “scripts”
Repetition and messages recall
2 Second Part: Selling
Sales Promotion
Definitions
Merchandising
Functions
Working with distributors / middlemen
Contributing to the organization and operations
Promotion in point of purchase (P.O.P.)
Stimulating middlemen traffic
Cooperative advertising training middlemens’ salespersons
Incentivising middlemens’ salespersons
Stimulating consumers / users
Sampling
Prizes
Contests
Personal Sales
The evolution of the salesperson
Compensation of the salesperson
The process of the sale
Creative sale – reasons that drive buying
AIDA: Attention, interest, desire, action
How to develop a list of potential clients
Territory
Securing the interview
Effective interview
Objections, how to rebut them, closing the Sale
Selection and training of salespersons
3 Third Part: Distribution And Channels Of Distribution
The distributed goods
The function of distribution
Channels of distribution and their interrelation
The self-service outlet
Classifications of middlemen
Policies and strategies of distribution
Zoning (sales territories) / example of zoning
How Will You Benefit?
There are many benefits associated with enrolling on our advertising courses online. For example, you will:
Fast track your career in advertising
Study a learning programme designed in conjunction with advertising industry leaders
Learn remotely, saving time and money
Have your own personal tutor to answer your questions and offer guidance
Set your own timetable, helping you to fit your studies around other commitments
Pay upfront to receive a 10% discount on your course fee, or opt for our interest-free weekly payment plan
Experience the benefits of our advertising course for yourself by signing up today!
Career Prospects:
Advertising can be a hugely varied and dynamic profession. Drawing on a combination of business acumen and creative skills, it involves developing strategies that connect with consumers, build brands and drive business growth. Your day-to-day tasks could include any of the following, and much more besides:
Developing advertising strategies
Carrying out market research
Producing creative ideas
Evaluating advertising campaigns
With the right credentials, you could gain positions in a range of organisations, including:
Advertising agencies
Public relations agencies
Advertising or marketing departments within companies
Retail advertising departments
Newspapers
Magazine publishing companies
Television stations
Course Levels Explained:
Diploma
Our advertising course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.
Prerequisites:
There are NO previous work or education requirements for entry into our advertising course.
So, if you want to hone your skills in this rewarding and dynamic industry, simply enrol today.
Course Length.
Students typically complete their studies within 24 weeks.
One of the advantages of taking our advertising course online is the fact that you dictate the pace of study. If you wish to expedite your learning, you can graduate in a matter of months. Alternatively, you have the flexibility to work through the course material much more slowly. We allow our students up to three years to complete our learning programmes.
Study Mode: Online Learning
Our entire advertising course is carried out online via distance learning. Sometimes also called correspondence learning, this approach offers maximum flexibility. Unlike traditional classroom-based courses, online learning allows you to set your own timetable. You can progress through the course material and complete assignments at a time and place that suits you. This makes it much easier to fit your studies around work, family and other commitments. It also means that you can study with ICI from anywhere in the world, and you won’t have the inconvenience and expense of travelling to attend lessons in person.
Like all of our business courses, our advertising course has been developed to be highly practical and engaging. It will provide you with the key skills you need to gain a competitive advantage in this profession.
Recognition & Accreditation:
This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC) and the International Approval and Registration Centre (IARC). ICI courses are not AQF qualifications. ICI is an independent global awarding body that develops and administers career-related curriculum and training programs. When you graduate from an ICI training program you join ICI graduates in over 150 countries around the world.
It takes a practical approach to learning, going far beyond the theory of advertising to fast track you into your new career.
Already in the Profession or Industry?
Already working in advertising or a related field? This course is for you. It gives you the opportunity to consolidate and expand on your existing knowledge, ensuring you remain at the forefront of industry developments and best practice. Whether you want to gain a promotion or move into a different area within advertising, it is one of the most practical steps you can take to further your professional development.
Your course fees can be claimed as a tax deduction as long as the learning programme is sufficiently connected to your work activities.
What Do I Get?
All the materials you need to complete our advertising course are included in the course fee. Once you enrol, you will receive:
All required study materials and course notes
Assignment projects with constructive tutor feedback
A tutor who will answer all of your course and career questions and provide guidance
Upon successful completion of the course, you will receive:
A graduation certificate officially recognizing your successful completion of studies and qualifications as an advertising specialist
Transcripts indicating the units completed
A letter of recommendation and validation for current and future employers
Post-nominal letters placed after your name which indicate that you hold the relevant qualification. For example: John Smith, DipAdv
Job search assistance: discover more about our Graduate Career Services Programme
