PR Course. Diploma

Institution International Career Institute
Method Online
Type Diploma
Course fee By request
Comments Cut Off Date
Friday, 1st August 2025 is the next enrolment cut off date. Places are limited, in demand and entry into the course is on a first come first served basis.
Your enrolment is processed and acknowledged within 24 hours of the Institute receiving your application. You can expect to receive your course within days of enrolling. When you start the MBA degree, it’s at your own pace and you determine when you finish.

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PR Course. Diploma

Course description PR Course. Diploma.

Do you have a way with words and an ability to craft compelling narratives? If so, a career in public relations (PR) could perfectly match your skill set. Take the next step in your professional development with our online PR courses.

Designed by experts in the PR industry, this course teaches you the skills you’ll need to succeed in this dynamic field.

Explore our course breakdown below or enrol now to get started.

Course Outline.
When you enrol on our PR courses, you will complete the following units of study:

1 Introduction to Public Relations
How is public relations different from advertising or marketing?
What is public relations

2 The Functions of Public Relations Specialist
Public relations roles
Creating a PR plan
Media relations
Developing a media list
Distributing
PR techniques
Press release writing
Media kit development
Feature articles
News conferences
Custom tailored events
Crisis communication
Internet public relations
Monitoring
Building a website
PR techniques

3 Careers in Public Relations
Types of employers
Corporate and high tech
Non-profit
Government
Public relations agencies
Preparing a portfolio
Advertised and unadvertised positions
The interview
What employers are looking for
How to make a good first impression
Interview questions
Researching the company

4 Starting Your Own Public Relations Agency or Freelancing
Is self-employment for you?
Develop a business plan
Create a marketing plan
Financial considerations
Setting your rates
Contracts and agreements

5 Client Acquisition
Types of clients
Marketing your services
Promoting yourself
Preparing proposals

6 Historical Development
History of public relations
PR and related discipline
Groups to communicate with
PR techniques

7 The Role of Public Relations
The four-step PR process model
Users of public relations
Roles of public relations practitioners
Social trends and PR

8 Functions and Techniques of Public Relations
Areas of work
Communication with identified publics
Functions on an internal public relations department
Public relations tools

9 Operation of a Public Relations Department or Consultancy
Comparing in house PR departments and consultancies
Roles and responsibilities within PR departments and consultancies

How Will You Benefit?
There are many benefits associated with studying our PR courses online. For example, you will:

Expedite your career in public relations
Study a learning programme that has been developed in consultation with senior PR professionals
Save time and money by learning remotely
Set your own timetable
Have a personal tutor who is available to answer questions and provide advice
Save 10% on your course fee by paying upfront, or opt for our interest-free weekly payment plan
Start experiencing the benefits of our PR courses for yourself by enrolling today!

Career Prospects.
Working in PR, you will be responsible for helping to manage an organisation’s or individual’s public image and reputation. You’ll have the chance to showcase your abilities in an exciting, media-related career, performing a crucial role in shaping public reactions. You could work with corporations, governments, political parties, celebrities, non-profit groups and a whole range of other organisations and individuals who rely on PR specialists.

Effective PR is essential in helping organisations to flourish. Regardless of how good a business’ products or services are, if they fail to send the right message to consumers, they will struggle to succeed. The fact is, negative public opinion can destroy an organisation. And with the internet giving everyone a platform on which to share their opinions with a global audience, reputation management is now more important than ever before. The skills of PR experts are therefore in high demand.

A wide range of opportunities
With the right credentials, you could become a:

PR consultant
PR officer
Publicist
Communications consultant
Product manager
Marketing analyst
Journalist
You may decide to work for an organisation, or if you want the autonomy that comes with being your own boss, you could go it alone and work on a freelance basis or set up your own consultancy.

Course Levels Explained.
Diploma
Our PR course leads to the awarding of a Diploma. This qualification recognises the graduate’s capacity for initiative and judgement across a broad range of technical and management functions. Diploma holders typically have personal responsibility and autonomy (semi-independence) in performing technical operations or organizing others in the workplace.

Prerequisites.
There are NO previous work or education requirements for entry into our PR course.

So if you want to expand your knowledge and skills in this dynamic and growing industry, simply enrol today.

Course Length.
Students typically complete their studies within 24 weeks.

With ICI, you get to decide how long it takes to complete your PR learning programme. If you want to graduate quickly, you can fast track your studies and finish within a matter of months. If on the other hand you would prefer to take your time, you have up to three years to complete the course.

Study Mode: Online Learning.
Our PR course is carried out exclusively online, meaning you don’t have to travel to attend lessons in person. Distance learning, also sometimes called correspondence learning, puts you in control. You dictate your timetable, studying whenever and wherever you wish, from anywhere in the world. This makes it much easier to fit your learning around existing commitments, including work and family life.

All of our events, media and PR courses are designed to be highly engaging, making it easy to stay focused and motivated throughout your learning programme. And if you have any questions or need guidance at any point, your personal tutor will be on hand to help.

Recognition & Accreditation.
This course is recognised and accredited by the International Association of Private Career Colleges (IAPCC) and the International Approval and Registration Centre (IARC). ICI courses are not AQF qualifications. ICI is an independent global awarding body that develops and administers career-related curriculum and training programs. When you graduate from an ICI training program you join ICI graduates in over 150 countries around the world.

Like all ICI learning programmes, it has been developed to take you far beyond theory. It teaches you essential practical skills that will help you to gain a competitive advantage in the PR profession.

Already in the Profession or Industry?
Already working in PR or a related field? This is the course for you. It provides you with a way to consolidate and expand on your existing knowledge and skills, helping you to thrive in this profession. Whether you want to gain a promotion or simply enhance your skill set, completing our PR course is one of the most practical steps you can take in terms of furthering your professional development.

Course fees can be claimed as a tax deduction providing the learning programme is sufficiently connected to your work activities.

What Do I Get?
All the materials you need to complete our online PR course are included in the course fee. Once you enrol, you will receive:

All required study materials and course notes
Assignment projects with constructive tutor feedback
A tutor who will answer all of your course and career questions and provide guidance
Upon successful completion of the course, you will receive:

A graduation certificate officially recognizing your successful completion of studies and qualifications as a public relations specialist
Transcripts indicating the units completed
A letter of recommendation and validation for current and future employers
Post-nominal letters placed after your name which indicate that you hold the relevant qualification (For example: John Smith, DipPR)